Apogee Agency

09/09/2026

Happy 7th Apogeeversary Lynsey Jones Kmetz.

07/24/2026

Think Like an Affiliate Manager is free on Kindle today, Friday, July 24, timed for the weekend ahead of Affiliate Summit East in New York. If your team is traveling to the conference, it's a good use of flight or train time before you hit the floor. The book covers how affiliate programs mature, how partner mix shifts, and how attribution decisions shape a program's incentives, all useful context walking into conversations with networks, partners, and other brands.

Grab the free Kindle copy today at apogeeagency.com/affiliate-manager-book. Print is available anytime for anyone who wants a physical copy for the bag.

06/11/2026

Apogee Agency is now a member of the Greater Pensacola Chamber.

We've run marketing programs for national brands since 2009. Most people in our local business community have no idea we exist. That's on us, and joining the chamber is the first step in fixing it.

Here's the part that matters for local businesses: the same systems we use to manage national marketing programs work for local ones. Websites, newsletters, social media, local PR, events. Lynsey Jones Kmetz, our president, was born and raised here. Greg Hoffman has called the Gulf Coast home for three years.

06/10/2026

New on the blog: Reddit is not a social media channel. It's infrastructure.

When someone asks Google or an AI whether your product is worth buying, the answer is being shaped by Reddit conversations. Your brand is either in those conversations or it isn't. Meanwhile, the subreddit with your brand's name is being built by someone else or not at all.

We spent the past year learning, testing, failing, and living inside the platform so brands don't have to. The new post covers who is actually on Reddit now, the namespace land grab, and how most brands get it wrong.

04/07/2026

Most affiliate programs don't fail because of bad partners. They fail because no one was running the program.

Think Like an Affiliate Manager is the first book in 15 years written specifically for the people responsible for building, managing, and growing affiliate programs, not affiliates, not agencies pitching services, but the managers and brands doing the real work.

25 years. $100 million in client revenue. Everything in one place.
Get your copy today.
https://apogeeagency.com/affiliate-manager-book/

04/07/2026

Another behind the scenes look at choosing campaign participants for a new sponsored campaign.

04/06/2026

Happy first Monday of April! Here are five quick things to do this week to set yourself up for the best month possible!

03/30/2026

We're officially taking pre-orders. Think Like an Affiliate Manager ships April 7, and you can buy your copy today via PayPal on the Apogee website. The Amazon listing goes live next week if you prefer that route.

This book is for affiliate managers, program managers, and brands who want to understand how real affiliate programs are built and run. Twenty-plus years of program management are in it.

Most affiliate programs do not fail because of bad partners or weak commission rates. They fail because no one is doing the real work. Recruitment, education, and activation are not tasks you delegate to a network dashboard. They require judgment built through experience and applied consistently ove...

04/28/2025

A day in the life of an affiliate/influencer/PR manager.

Send a message to learn more

03/27/2025

NEW CLIENT ANNOUNCEMENT 🎉
(Just in time for summer! 🥵)
Mintzzz is a sleep-focused brand making waves with its ultra-cooling mattress toppers, designed especially for hot sleepers. Their hero product, the Chill-Pad, is engineered to deliver serious temperature regulation without sacrificing comfort. It’s 8x more breathable than traditional toppers, 4.8x cooler than cotton, and 1.7x smoother—stats backed by SGS lab testing. Translation? You stay cool, supported, and blissfully asleep all night long.