09/22/2020
🌟🌟Tips to Design Effective Promotional Products🌟🌟
There’s a rule in any kind of design, it is called the KISS rule: Keep it Simple, Silly. This applies especially to designing promotional items for a few reasons. 1-Often the space you have to brand is small and 2-You don’t want to overwhelm people.
So here are my tips to making your items as effective as possible.
1️⃣ Include the Minimum Info
You don't need a logo, tagline, website, phone number, social media icons, etc. The bare minimum needs to be easily recognized. Your logo and website may be all you need. Sometimes a name and phone number is appropriate. Depending on the item, your logo may shine all by itself.
2️⃣ Use Your Brand Colors
Choose products with your standard colors to maintain style consistency and improve the chances of brand awareness. If a product option doesn't come in your usual colors, select a neutral color that'll allow your brand identity to shine through your logo and text, instead.
3️⃣ Pick Useful Products
You want your item to be used time and again. Novelty items might raise a smile from your customers at first, but are unlikely to be used repeatedly. Branded flash drives, t-shirts, pens, and travel mugs are all great examples of useful products that customers will keep hold of. These days, masks and other PPE items are very useful and will be used often.
Have questions about what promotional item and designs are best for your needs? Feel free to call or message me and we can brainstorm and discuss. I always give free estimates!
