Finch Brands

Finch Brands Building Brands for the Real World™

https://linktr.ee/FinchBrands Finch Brands is a real-world branding agency. Our goal is to build and nurture durable brands.

We identify what makes our clients unique and communicate it in powerful ways to those who matter most. We are a fundamentally different organism than a typical ad agency or design firm. The Finch Brands team has extensive experience building, running and growing successful brands and businesses. All of us are businesspeople first. Our work with major clients includes Modell's Sporting Goods, Affl

iction, Everlast Worldwide, Joseph Abboud, Burlington Coat Factory, Herman Miller, World Wrestling Entertainment and many other brands seeking a strategic advantage in an increasingly competitive marketplace.

📅 It's just 1 week away! Sign up for a lively panel discussion at Eastern State Penitentiary Historic Site, Inc on Tuesd...
09/30/2025

📅 It's just 1 week away! Sign up for a lively panel discussion at Eastern State Penitentiary Historic Site, Inc on Tuesday, October 7th at 2pm! Register now 👉 https://hubs.li/Q03Ly2by0

Rebranding Eastern State Penitentiary Historic Site will discuss how the organization sought to evolve its brand to reflect not just the history and intrigue of the site itself, but a broader focus the organization took to catalyze dialogue around justice.

Hear firsthand about the creative process and big ideas that shaped this transformation. Gain a rare look at how a historic institution evolves its identity to connect with audiences today and inspire generations to come.

📅 Tuesday, October 7
🕔 2:00pm
📍 Eastern State Penitentiary Historic Site — 2027 Fairmount Ave, Philadelphia, PA 19130
🎟️ Students – $5, Members – $10, Non-members – $15
Register now 👉 https://hubs.li/Q03Ly2by0

Brought to you by AIGA Philadelphia, Finch Brands, and Eastern State

On Tuesday, October 7th @ 2:00pm, hear firsthand about the discoveries, the creative process, and the big ideas that shaped the Eastern State Penitentiary Historic Site's transformation.

09/11/2025

📅 Free webinar tomorrow Friday, September 12th at 11am! Register now at https://hubs.li/Q03HZ1lT0

The role of corporate insights is rapidly evolving—from reactive service function to proactive growth engine. In this session, Finch Brands will show how you can make this pivot and seize a seat at the table with the right blend of human expertise and transformative AI capabilities.

You’ll Learn:
• How “Knowledge Empowerment” enables faster, smarter business decisions
• How previously complicated questions are now easier than ever to answer
• How to multiply the power and productivity of your team

09/04/2025

This September, capture that Back to School momentum and sign up to learn practical tips from our Chief Insights Officer, John Ferreira, on how to power up your corporate insights team and boost your innovation process with our free webinars! Sign up now!

💡 Friday, September 12, 11am - "Future-proofing Your Corporate Insights Team"
https://hubs.li/Q03GT-0d0

📆 Thursday, September 18, 1pm - "Igniting an “Always On” Innovation Process: How Innovation Must Evolve in the Age of AI"
https://hubs.li/Q03GT-bc0

We can't wait to share our tips and tricks with you to propel your insights team to the head of the class 🤓

08/28/2025

This September, we are hosting two webinars to get you ahead of the curve in the "back to school" spirit. Sign up now!

💡 Thursday, September 11 - "Future-proofing Your Corporate Insights Team"
https://hubs.li/Q03G1YBq0

💥 Thursday, September 18 - "Igniting an “Always On” Innovation Process: Adapting and Winning Using AI as the Catalyst for Accelerated Innovation"
https://hubs.li/Q03G1VY90

We can't wait to share our tips and tricks with you to propel your insights team to the head of the class 🤓

07/31/2025

We're back for another episode of Champions of Purposeful Change with everyone's favorite host, Bill Gullan, President of Finch Brands. In this episode we welcome Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DirecTV to the show. Even in a rapidly changing industry, some things fundamentally stay the same and bringing executives into the room to hear firsthand from research participants is a touchpoint she has found essential in driving internal alignment and buy-in from the executive suite. Here these insights and more in our episode Leading With Insights with Leslie Willis of DIRECTV

Check out the episode here --> https://hubs.li/Q03zMmzK0

🤩 Today at 1:30pm at Quirk's NY --> How to Future-Proof Your Corporate Insights Team with John Ferreira, Chief Insights ...
07/24/2025

🤩 Today at 1:30pm at Quirk's NY --> How to Future-Proof Your Corporate Insights Team with John Ferreira, Chief Insights Officer - Catch our session and learn more about Charlie by Finch Brands™️

🥳 We are at Quirk's NY and ready to chat! Come stop by Booth 406 and Meet Charlie by Finch Brands™️! (of course, in addi...
07/23/2025

🥳 We are at Quirk's NY and ready to chat! Come stop by Booth 406 and Meet Charlie by Finch Brands™️! (of course, in addition to meeting Lauren and Allison and Matt and John!!) See how our AI-powered knowledge empowerment solution will transform your insights team, putting you at the center of company decision-making and transform your team into a goal-reaching powerhouse! We can't wait to chat!!

07/22/2025

TOMORROW! Will we see you at Quirks NY? We're at Booth 406 so be sure to come and say Hello!

Matt Worden, John Ferriera, Lauren Bogen, and Allison Adams can't wait to tell you more about our Insight Community offerings and 📣 Charlie by Finch Brands™️ ⚡️our AI-powered knowledge empowerment platform will be on full display, so make sure to come stop by!

And be sure to catch our speaking session on Thursday, July 24th at 1:30pm! John Ferreira, our Chief Insights Officer will be walking you through "How to Future Proof Your Corporate Insights Team"!

07/16/2025

That's right, Quirk's NY is just around the corner. Will you be there?

Matt Worden wants to talk to you and show you our new AI-powered knowledge management software that connects all of your internal data and scrapes external data, so you can act smarter and faster!

Don't miss our presentation Thursday, July 24th at 1:30pm ---> How to Future-Proof Your Corporate Insights Team featuring Finch Brands Chief Insights Officer, John Ferreira.

Lauren Bogen
Allison Adams
Tim DeGennaro
Lauren Collier

07/10/2025

It's that time again! Quirk's New York is quickly approaching. Will you be attending? July 23-24th!

Matt Worden wants to connect with you and your team to share more about our new AI-powered platform Charlie by Finch Brands™️!

Charlie supercharges your insights and gives a fuller picture to your insights teams about where to focus your energies and uncover the next big win. Let us show you the power of working with Charlie to boost your knowledge management by transforming it into Knowledge Empowerment™️ --> by automatically incorporating internal and external data, Charlie helps you gain a fuller picture and make smarter, faster decisions. Let's talk!! ⚡️




Loving this explainer video of the new brand work at Eastern State Penitentiary! Congrats again to our friends at Easter...
07/08/2025

Loving this explainer video of the new brand work at Eastern State Penitentiary! Congrats again to our friends at Eastern State! Check out their new look! 👀

"Eastern State Penitentiary has stood as a powerful symbol of architectural innovation, the complexities of American criminal justice, and the human experience within its walls. Today, as our mission evolves, so too does our public presence. We are deepening our engagement with current issues in the criminal justice system, expanding our national reach into classrooms across the country to foster critical conversations about justice and fairness, and strengthening our role as a vital space for public dialogue at this National Historic Landmark—America’s first penitentiary."

Discover. Discuss. Share.We are thrilled to share an exciting development in the ongoing story of Eastern State: the unveiling of our new brand identity. Thi...

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