Avenue West

Avenue West Avenue West is a woman owned design firm, offering strategic design services to clients on a mission.

The Pride show at happens during the day, surrounded by giant dandelion installations. I wanted this poster to live in ...
06/10/2026

The Pride show at happens during the day, surrounded by giant dandelion installations. I wanted this poster to live in that same energy — warm, joyful, with a little bit magic. 🌼

I made the dandelions as tall as trees, turning them into a canopy. Brought in the caterpillars from the key art and gave them the same dreamy, heavy-lidded eyes as the Bassrush poster — the thread that ties all three together.

I wanted to celebrate Pride without defaulting to a straight rainbow — a fresh take using the festival’s own vibrant palette to get there. I wanted the poster to evoke genuine happiness, love and warmth.

Three posters. One collection. This is the last one to tie it all together.

takes place in the woods of Michigan, and I wanted this poster to feel like you are immersed in pristine nature - beaut...
06/10/2026

takes place in the woods of Michigan, and I wanted this poster to feel like you are immersed in pristine nature - beautiful and surreal.

Dripping butter-yellow suns. Waterfalls that twist and pool. Cool blues and teals and hidden gems hiding in the details if you look long enough. Everything pulled from the festival’s own palette, pushed somewhere dreamy.

And if you look closely at the cutouts of the trees, there are tiny dandelions drawn into the negative space. A little thread connecting this piece to the final poster in the series.

Part two of three.

Honored to announce that created artwork for 2026. 🌲 It’s a dream come true to design artwork for such a large stage.T...
06/10/2026

Honored to announce that created artwork for 2026. 🌲 It’s a dream come true to design artwork for such a large stage.

This one started with the eyes. The festival’s key art has these incredible eyes of the trees — I drew them as actual eyes in the trees, made them vivid and alive, then anchored them against dark, twisting branches for something that felt as heavy and hypnotic as the music itself.

My path to festival work started in New Orleans, designing posters for Howlin’ Wolf and then going to the shows. That rhythm of make the art, feel the music is still how I work.

Three posters. One collection. This is part one.

06/07/2026

So exited to unveil the new website for — brought to life through animation, a warm color palette, and the energy of MFF’s vibrant new brand.

Featuring compelling video, photography, and storytelling, this site is a true reflection of everything this incredible foundation stands for. We couldn’t be more proud. 🧡

We’re so proud to reveal this year’s Philly Music Fest design — a project that continues to be a highlight for our team ...
05/19/2026

We’re so proud to reveal this year’s Philly Music Fest design — a project that continues to be a highlight for our team year after year.

Now in our TENTH year collaborating with the festival, we leaned into cool tones and a retro road trip feel.

Philly Music Fest is more than a music festival — it’s a platform for discovery. It champions local talent, showcases emerging artists, and helps audiences connect with their next favorite band.

It’s always an honor to contribute to a project that uplifts creativity and community through music.

So excited to finally share the artwork for this year’s and past years XPoNential Festival! 🎨🎶 This is our fifth year co...
05/12/2026

So excited to finally share the artwork for this year’s and past years XPoNential Festival! 🎨🎶

This is our fifth year collaborating with the team, and honestly — it never gets old. They are such a joy to work with, and every year this project cracks open a whole new world of music for us.

What started as an exciting creative opportunity has turned into one of my favorite annual traditions and a genuine source of music discovery. Feeling so grateful to get to make art for something we truly love. Here’s to another year of great music and good vibes! 🙌✨

Scroll through to see the last five years of design!

05/06/2026

Avenue West is so incredibly excited to welcome to the digital world — and to share a brand that we’ve worked with over the past few months. 🤍

We got to know and , listened deeply, and helped turn their vision into something truly handcrafted — from illustrated icons that each carry their own meaning, to a handwritten logo that celebrates natural beauty, creativity, and the warmth these two bring to everything they do.

Rooted in four core values — Hard Work, Creativity, Intention, and Community — every design choice tells a story. We created four hand-drawn symbols that honor both Polynesian culture and the city of Philadelphia, the two worlds that have shaped who Jordan and Niki are and what they’re building.

Stay close — their website launches next month, and registration for their Launch Event opens TOMORROW.

Still buzzing from this one ✨Celebrated our first project with last week as part of the launch of 30 for 30: The Philly...
02/09/2026

Still buzzing from this one ✨

Celebrated our first project with last week as part of the launch of 30 for 30: The Philly Special.

We created a 20ft chalkboard wall that fans could add to. Couldn’t be more excited about how it came together.

So proud of this collaboration. Swipe to see the final result 🖤🏈

Grounded, refined, and rooted in trust 🌿For this South Bay Los Angeles based real estate investing firm, we crafted a vi...
01/12/2026

Grounded, refined, and rooted in trust 🌿

For this South Bay Los Angeles based real estate investing firm, we crafted a visual identity inspired by natural materials, clean lines, and deep earth tones. The result is a brand that balances a thoughtful, human touch with a polished, established presence.

If you’re ready to build a brand that feels intentional, timeless, and distinctly yours, we’d love to collaborate.

Reach out to work with us. Inquiries via the link in bio ✨

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Philadelphia, PA

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