The Hunsberger Group

01/14/2026

You don’t need to “be involved” in a homepage rewrite.

🤔You answer a few questions.
📞We have one kickoff call.
✍🏼I handle the writing.

❌No long meetings.
❌No writing homework.
❌No months-long website project.

If your homepage needs clarity without taking over your calendar, this might be a good fit.

DM me “homepage” for details.

10/21/2025

Our glass, and our hearts, are full. 💕

We had the privilege of supporting Shenise Truesdell, founder of the Girl, Let Go!® Movement, as she led an intimate workshop on the power of self-love and self-worth.

At The Hunsberger Group, we believe meaningful work starts with clarity, connection, and compassion, and that applies to how we lead, how we create, and how we show up for others.

Here’s to filling our own cups first so that we can pour into others more fully. ✨

🍷 In partnership with Just Add Wine Supper Club - https://www.facebook.com/groups/justaddwinesupperclub

10/03/2025

You're doing it wrong. Stop playing the hero.

I explain why in my latest article 👇🏼

https://www.linkedin.com/pulse/stop-playing-hero-your-customers-dont-need-one-melissa-hunsberger-lmjbe/

09/30/2025

Ever get stuck when someone asks, “So, what do you do?”

Most of us stumble, ramble, or use buzzwords. And in that moment, we lose a chance to spark real interest.

Get the checklist for messaging that people actually remember (and repeat).

🔗 Read it here: https://www.linkedin.com/pulse/checklist-clear-memorable-messaging-start-your-melissa-hunsberger-7qaqe

09/05/2025

Why real copywriters don’t start with writing...

Here’s a secret no one tells you about high-converting copy:

The writing is the last step.

Before a single word hits the page, I’m swimming in:
📈 Website analytics
📣 Voice of customer data
🔍 Win/loss interviews
🧠 Heatmaps
📬 Email performance
🧾 Sales transcripts
💬 Chat logs

Because conversion copywriting isn’t about being clever.

It’s about using your customer’s own words to:
– clarify your message
– position your product
– remove friction
– and sell like crazy

Want to know what really moves people to action?
Listen to what they’re already saying.

11/06/2023

The F-pattern, not the F-word.

9 eye-scanning patterns, 10 ways to adapt the text for max readability.

08/17/2021

What's your go to playlist when you need to concentrate?

Here are some science-backed productivity playlists to help you dive into deep work.
https://blog.trello.com/science-backed-productivity-playlists

02/09/2021

We love to recycle, including our content. Thanks to The Biz Sisterhood for such sage advice.

Have you ever spent countless hours producing your social media posts, emails, and/or blogs? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We’ll be the first to admit that even though we loved creating content, it was one of the most time-intensive tasks in our business. 😱😱⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But what if we told you that there’s a way to create content that isn’t as time consuming?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔺There is! And it’s called repurposing. 🔺⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What is repurposing? To give a new purpose or use to something.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here at , here’s how we do it: we write an email for our list and then we extract content from that email to create our Instagram posts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Repurposing content can save you a ton of time! 💥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉How can you start repurposing content in your business?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💞Let us know in the comments! XO, Inés & Shannon⠀⠀⠀⠀⠀⠀⠀⠀⠀
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01/17/2021

Proud and honored to be among these kick-ass female entrepreneurs and business owners.

Meet The Perkasie Marketplace team.

We're helping businesses adapt, pivot, and grow. Let's make 2021 the year we connect people to each other and to everything nearby.

Join us - https://bit.ly/35ukauF

05/14/2020

Iced coffee + the perfect Spotify playlist = latest client website updates are nearly done.

04/02/2018

3 Reasons Failed Resolutions Are Worth It
- They increase self-compassion
- They emphasize what works for you
- They improve future goal-setting

It sure doesn't take long for those bright and shiny resolutions that you set on January 1st to lose their luster, does it? But before you label yourself a "failure," consider what you can learn from goals that you don't accomplish.