Inflection Point Digital

08/19/2020

05/08/2020

Support a cause that hits close to home for so many workers during The Essential Humans Mask Match Feeding America

😷 820,000 Masks delivered. Please head to to donate or request masks!

09/02/2019

https://adage.com/article/tech/googles-elite-hacking-team-reveals-untimely-bug-iphone/2194241

The continuation of digital hacking revelations are something we all understood. The acknowledgement only goes so far; our global community and constant utilization of connected devices within information technology are always going to be subject to cyber and security risks.

The bug allows hackers to become privy to private information, such as conversations through iMessage and WhatsApp.

05/22/2019

Real-time bidding is under the gun in Europe. On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether Google’s ad-exchange data-processing practices violate the General Data Protection Regulation (GDPR).

05/22/2019

On Wednesday, the smart TV operating system launched Activation Insights, an OTT planning tool that helps buyers plan OTT buys by understanding how much budget to shift from linear TV to maximize returns.

05/22/2019

: "Great article by The Washington Post, Geoffrey Fowler on "Digital Assistants" such as Amazon's Alexa, Google's suite of connected home products and Facebook's competitive product set...

May 6, 2019: John A. Pedicino posted an article on LinkedIn

02/22/2019

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02/22/2019

https://adexchanger.com/ecommerce-2/amazon-goes-big-on-conquesting-ads-despite-the-blowback/

Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when a brand tries to directly peel off a competitor’s customers or audience. It was a limited strategy in the old world of media and shopping, where there wasn’t much data...

07/18/2018

Private equity firm KKR bought a $400 million minority stake in the app marketing and discovery platform on Tuesday, lifting AppLovin’s valuation...

06/12/2018

Battle Royale begins - Comcast NBCU - FOX

The Washington DC, District Court on Tuesday gave the go-ahead for AT&T’s $85 billion merger with Time Warner, a decision with far-reaching...

06/12/2018

"As we enter a more data-driven era of TV advertising, it is important to think of these advanced tactics, not as individual campaigns but pieces of one holistic television initiative. Testing is critical... it is important to move beyond that initial phase and introduce the new proven tactic to the larger overall media mix."

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the serie...