05/27/2026
The messy middle is where I tend to get most interested.
The part where the old thing doesn’t quite fit anymore, but the new thing hasn’t fully introduced itself yet. But that’s usually where the real work is happening.
That in-between place is where people start saying things like, “I know what I mean, I just can’t quite say it yet,” or “this used to work, but something feels off now.”
And I’m like… yes. That’s the doorway.
A lot of what we do at Wild Blackberry Studio lives there. In the untangling. In the questions. In the strange little process of helping someone move from “I can feel it” to “there it is.”
And I love that part.
So this year, I’m sharing more of the stories behind the studio. Starting with my very first client, right out of design school, who is also celebrating 13 years.
We’ve grown up together, in a very real way.
And we have a conversation coming soon that I’m honestly pretty excited to share.