The Discoverability Company

04/06/2026

We built an AI Search Readiness Audit and then ran it on our own site.

We scored an 85.

We missed a few boxes after a recent site update, caught it, fixed it, and realized: everyone should be able to run this check.

So we're opening up our research tools.

Free.
No ads, no gated reports, no email wall.

This week: the AI Search Readiness Audit.

Drop in any domain or blog URL and get a scored breakdown across six categories including what's missing, why it matters, and exactly how to fix it.

Backlink analyzers, SERP tools, keyword fan-out research, and domain metrics are coming in the next few weeks. All free.

The SEO/GEO tool market is built on $200/month subscriptions. We think that's the wrong model.

Run the audit:

Audit your domain's readiness for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Free analysis.

12/20/2025

If you're looking for personal online reputation management in the new year, look no further: our 2026 ORM offering is NOW LIVE.

Among the many updates and enhancements is a new pricing structure: $188 per month (for 12 months) or $1,888 as a one-time fee. Compare to our competition at $20k+.

We've helped more than one hundred people clear page one of their legal records, old businesses, and negative news items. And we continue to serve their online reputation needs as the market evolves: when new methods and approaches drop, we work to make sure that you're caught up. (Just ask our previous clients who are receiving these 2026 upgrades and updates for no additional cost.)

Heard enough? Get started today:

We help you take control of what shows up when someone searches your name, whether on search or AI. Professional reputation management for individuals.

06/18/2025

Programmatic SEO sucks.

But it can suck less - with the right tools and a little bit of effort.

Remember effort?

New MCP tools enable programmatic SEO that’s actually useful, combining context and your knowledge base to create scalable, high-quality content.

06/12/2025

How people find you and your business is evolving every single day - but one thing has remained constant over the decades: Wikipedia is king. And AI only further cements that.
So how do you go about positioning yourself on Wikipedia? Edits.Wiki has you covered with new pages, page edits, and link insertions.
More: https://calbizjournal.com/how-ai-is-making-wikipedia-even-more-important/

04/30/2025

NOW LIVE in HackerNoon:
Drew sharing what you need to know about ChatGPT's new shopping features.
If you're an e-commerce operator, you're going to want to read this:

Future-proof your e-commerce store for ChatGPT’s new shopping features, by prioritizing tools like Reviews.Shop (for off-page) and Schema.org (for on-page).

04/30/2025

Quick hit from Drew about the importance of reviews when it comes to the newly-announced ChatGPT shopping features.

If you're in e-commerce, read up:

In a Wired interview about the launch of ChatGPT's shopping features, search product lead Adam Fry dropped this nugget: "The product recommendations sho...

04/29/2025

Drew is launching a monthly newsletter about the startup eco-system in the northeast, and the first issue drops on 5/5/25. To sign-up:

Drew Chapin is a Philadelphia-based go-to-market specialist who has had a 360-degree experience in early-stage entrepreneurship.

11/12/2024

To our clients and partners: thank you very much for the continued support.
To those we're not working with yet: what are you waiting for?

Working with The Discoverability Company was hands-down one of the best business decisions I've ...

11/11/2024

Our founder joined the 2024 White Collar Conference to share low-cost/no-cost tips for personal online reputation management following legal trouble.
The same tips can work for your business, too.
Watch now:

Drew Chapin of The Discoverability Company delves into Online Reputation Management for the Justice-Impacted. Tailored to those who have been through the cri...

11/08/2024

If you've ever been involved in a legal case - whether personally or as part of your business - you know how messy search results can get. This is largely because of legal aggregators like CaseText, Justia, DocketBird, and others.
The good news is: you can do something about it, and it won't cost you an arm and a leg.
Here's how to get your cases de-indexed from search results:

You can have legal listings on CaseText, DocketBird, UniCourt, Justia, and others de-indexed so they no longer appear on Google.