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Monday 11am - 5pm Tuesday 11am - 5pm Wednesday 11am - 5pm Thursday 11am - 5pm Friday 11am - 5pm

LBdesigns, Philadelphia, PA (2026)

Name: LBdesigns
Address: Philadelphia, PA, US
Telephone: (215) 867-9667
Price range: $$

Creative and brand direction for mission-driven brands that support healthier living—supporting growing businesses with the nourishment, structure, and guidance needed for sustainable growth.

09/29/2026

I love when I get the opportunity to get away from the screen and design with my hands. Some of my favorite projects involve visual merchandising and product displays.

From creating a styled display for a video shoot, to product merchandising in a retail environment, to developing a tradeshow display layout, each project had a different setting and purpose, with the same goal: making the brand and product experience visually compelling.

05/07/2026

Over the past few weeks, I shared how AI can support Brand Architecture, Strategy & Direction, and Systems & Flow in early-stage brands.

Today we are focusing on my final pillar in brand development: Ex*****on
This pillar is about what your audience actually sees, from your website and emails to your content and campaign assets. AI can help you move faster, but ex*****on still needs direction and refining.

Tools to use:
• Runway→ primarily used for video and motion, helping you turn ideas into visual content quickly
• Canva→ used to create and adapt branded assets quickly across formats

How to use them:
Content & Campaign Assets
Use Runway to quickly bring campaign ideas to life through motion and short-form content.

AI can help you:
• turn concepts into visual content
• create short-form videos without a full production setup
• test different creative directions quickly

Example Prompt:
“Create a short-form video concept for [type of product/service] that highlights its key benefit. Include a simple visual direction, scene ideas, and a short script that can be used for social content.”

Marketing Collateral & Social Content
Use Canva to create and adapt assets so your brand stays consistent across channels.

AI can help you:
• generate multiple variations of a design
• adapt content for different platforms
• maintain consistency across campaigns

Example Prompt:
“Create three variations of a social graphic for [type of product/service] promoting [specific message or offer]. Keep the branding consistent, but vary the layout, headline, and visual emphasis to test different approaches.”

AI helps you execute more efficiently so your brand shows up consistently across every touchpoint.

Looking to streamline your content and marketing ex*****on while staying consistent across platforms? Let’s connect.

*****on

04/30/2026

Last week, I shared how AI can support Strategy & Direction. When used well, it helps organize how you think and where you focus.

Today we are taking a look at my third pillar in brand development and ways AI can help with Systems & Flow. This pillar is about how your business operates behind the scenes so growth doesn’t become chaotic and overwhelming.

Tools to use:
• Notion AI → useful for building workflows, documenting processes, and organizing internal systems
• Zapier → connects tools when your systems don’t naturally integrate

How to use them:
Project Management
Use Notion to bring structure to how work gets done.

AI can help you:
• map workflows from idea to ex*****on
• define clear steps and responsibilities
• reduce bottlenecks

Example Prompt:
“Create a step-by-step workflow for launching a marketing campaign for [type of service/event/product] within my [type of business]. The goal of this campaign is [insert goal]. Include the key phases from planning through launch, outline roles for a small team, suggest timelines, and define the main deliverables at each stage. Keep it simple and practical for an early-stage business.”

CRM & Marketing Automation
Use your CRM for automation and Zapier to connect tools when needed. Zapier connects your systems so your CRM, website, and other platforms work together, especially if they are not fully integrated.

AI can help you:
• define tagging and segmentation logic
• map customer journeys and automated touchpoints
• identify gaps in your current systems

Looking to streamline your systems or make better use of AI in your operations? Let’s connect.

04/23/2026

Last week, I shared some AI tools to support Brand Architecture. If you are an early-stage brand, AI can be incredibly useful when applied in the right way.

Today we are focusing on: Strategy & Direction
This pillar is about understanding who you are targeting and how you grow.

Tool to use:
• Perplexity AI → useful for market research, trend analysis, and gathering real-time insights

How to use it:
Target Audience
Use to research your audience beyond surface-level demographics.

It can help you:
• understand behaviors and buying triggers
• identify motivations and objections
• uncover patterns across real sources

Example Prompt:
“Who is the target audience for [your product/category]? What are their main motivations, challenges, and buying triggers?”

Content Strategy & Campaign Development
Use to identify what your audience is already paying attention to and how brands are positioning themselves.

It can help you:
• surface trending topics and themes
• analyze how competitors communicate
• identify gaps in messaging

Example Prompt:
“What topics and trends are currently resonating in [your industry]? How are leading brands positioning their messaging?”

Perplexity can even help to understand how your category is currently positioned and where there is room to stand out.

Example Prompt:
“Analyze how top brands in [your category] position their messaging. What patterns exist, and where are there gaps or opportunities to differentiate?”

Looking to refine your strategy or better understand your audience and messaging? Let’s connect.

04/16/2026

AI isn’t going anywhere. And for early-stage brands, it can be incredibly useful when applied in the right way. If you are building a brand under $500K, here is how AI can actually help across the foundation. Over the next few weeks, I will be highlighting ways you can use AI across my four pillar-approach to brand development.

Today we are focusing on: Brand Architecture
This pillar covers your visual identity, your brand voice and tone, as well as your mission, vision, and values. AI can help with generating direction and organizing ideas, but it should not replace design thinking.

Visual Identity (logo, color, typography)
Tools to use:
• Adobe Firefly → built for commercial use, making it a safer option when creating brand visuals you may want to use publicly or in marketing
• Midjourney → best for generating creative concepts and mood, but less reliable for final brand assets where ownership matters

Brand Voice & Tone
ChatGPT → strongest all-around, best for structured outputs
Claude → better for nuanced, human-sounding language

1. Prompt to use:
“Based on the following brand description [insert], define a distinct brand voice.
Include tone, personality traits, writing style, and clear do’s and don’ts. Provide 3 example sentences that reflect the voice in action across marketing contexts.”

2. Then take it further:
“Rewrite this to sound more human, specific, and opinionated. Remove generic or overused marketing language.”

Remember as you are prompting: The quality of what AI gives you is directly tied to how specifically you guide it.

Looking to strengthen your brand foundation or refine how you are using AI in your business? Let’s connect.

Address

Philadelphia, PA

Opening Hours

Monday	11am - 5pm
Tuesday	11am - 5pm
Wednesday	11am - 5pm
Thursday	11am - 5pm
Friday	11am - 5pm

Telephone

(215) 867-9667

Website

http://LadyburdDesigns.com/

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