08/26/2026
You can be the busiest person in your market and still not grow.
There are over 60 potential referral sources in home care. That is the trap. There is always another lunch to drop off, another facility to visit, another relationship to "start building."
Activity feels like progress. Then the quarter ends and the numbers say otherwise.
Speed without direction is just wasted energy.
Jessica Nobles, CEO of Home Care Ops, is fixing that at the Home Care Champions Experience.
Her session: Focus Drives Growth: Building a Business Development Strategy That Gains Traction.
This one is interactive. You are going to figure out which referral sources actually deserve your time, sort your relationships by real opportunity instead of gut feel, and put the 2x2x2 Business Development System to work in the room.
Whether you are the owner wearing every hat or you have a BD team, you leave with clear priorities and a weekly rhythm your team can run on Monday.
Here is why I am fired up about this one.
I met Jessica years ago. She is one of the kindest, most caring people in this industry and she is genuinely passionate about the work. The number of owners she has helped is hard to overstate.
But what I love watching is how she shows up with people. Not just on stage. In the room, in the hallway, in the conversation after. She gives you her full attention and she means it.
That is who is walking your business development strategy through this session.
That is also the bar for this lineup. Everyone on it can hold a room. You are not sitting through 45 minutes of someone reading their own bullet points.
September 23 to 25 in San Diego. 75 seats total, and that is the cap.
We are less than a month away. If you have been meaning to grab your ticket, lock it in.