Desiree D. Horsey

03/01/2023

How powerful is social media?

It saved a struggling Vietnamese restaurant in California, for one.

Read all about it here.

TikTokers helped save a struggling Vietnamese restaurant in Santa Rosa, California.

11/15/2022

If you're at your best in the late mornings. set aside that time to get the most work done. Work on activities that require the most brain power. You are likely to be more productive.

11/07/2022

The best way to maximize the effectiveness of your low-ticket offer? Get to know your audience. If you haven't developed an ideal customer profile -- start now!

11/02/2022

A low-ticket offer allows you to demonstrate your expertise, knowledge, and the results you can deliver. Satisfied customers will want to purchase your future offers.

11/01/2022

Low-ticket offers are usually digital products -- an eBook, video course, or guide. They're inexpensive to produce, so your margin is high, even if you’re only charging few dollars.

10/31/2022

Happy Halloween! On Halloween you get to become anything that you want to be.

10/31/2022

Train your brain to be imaginative and get what you want.

Here's how you can create a mindset that fuels your growth and manifests your desires.

10/28/2022

A low-ticket offer is usually a digital product that costs $50 or less. Do you have a product that fits the bill?

10/28/2022

Don't Waste Words On People Who Deserve Your Silence

Sometimes The Most Powerful Thing You Can Say Is Nothing At All

10/27/2022

Top 5 Online Marketing Strategies For Small Businesses

Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially.

Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, nurture leads, and close sales.

At its core, online marketing is no different than placing an ad in a local newspaper or putting up a billboard. However, both of those options may either be too expensive for most small businesses or not targeted enough to generate a decent return on their investment.

That’s one of the benefits of digital marketing. It provides small businesses the opportunity to maximize their ROI while also leveraging the incredible targeting tools to precisely focus their campaigns on the right audiences.

It's not uncommon for small business owners to feel overwhelmed by digital marketing, particularly if they don't have any experience with it. After all, there are just too many digital platforms with different ad products. Don't let that become a hurdle. Utilize these top 5 online marketing strategies to nail your messaging and increase brand awareness.

1. Search Engine Optimization - Search engine optimization or SEO might seem like a buzzword that gets thrown around a lot but it's a tried and tested strategy of increasing your presence online. It's actually one of the most powerful ways that you can use to put your content in front of countless people online. It’s also a great option for those small businesses that don’t want to invest heavily in online marketing activities.

2. Affiliate Marketing - As a small business owner you probably can't have a full time sales team with a significant budget dedicated to selling your products online. However, with affiliate marketing, you can effectively outsource this job to people who are willing to take on all of the risk in return for a commission of every sale that they generate.

3. Provide Customer Support Through Social Media - Word travels fast on the internet and if you become known as the brand that provides quick and efficient customer support through its social media channels, you’ll not only see an increase in brand awareness but also in customer retention. Customers like to keep doing business with brands that they feel provide them with a good service. Social media is great for quick customer support.

4. Local Search - If your business has physical locations, local search is an online marketing strategy that you can utilize to significantly increase the foot traffic for it. Consider the fact that since 2011, "near me" searches on Google have increased 34 times. If you provide a service that people nearby will benefit from, deploy the local search strategy to win new customers.This will require the use of Google my Business.

5. Social Media Marketing - No online marketing strategy can be complete without social media marketing. Your brand needs to have a presence on leading social media platforms. That's where customers are now discovering businesses and new products.

You can choose to explore other marketing avenues for your small business, but remember, in this day and age any business that’s not focusing on online marketing is effectively leaving a lot of money on the table.

If other marketing avenues are working well for you, add digital marketing to the mix as well to further elevate the status of your brand, expand your message far and wide to bring in more customers

10/26/2022

8 Creative Ways for Small Businesses to Grow Their Email List

One of the most valuable assets your small business needs is an email list - it’s one of the most valuable assets you can develop in today’s largely digital world.

Here are 8 creative ways to grow it to your advantage.

Having a list of folks you can send information to regarding product launches, sales, and service reminders will give you a big boost to your business.

But you need people to opt-in to receive emails; you can’t just add someone to your email list without their consent.

The following strategies will help you grow your list.

1. Make It Easy to Sign Up
2. Invite on Social Media
3. Pitch the Newsletter
4. Use QR Codes to Get Signups
5. Offer an Incentive
6. Host an Event – And Ask for Email Addresses
7. Thank New Subscribers Right Away
8. Let Users Control the Content They Receive

If you implement theses strategies, you should notice your email list growing and your unsubscribes dropping.

Now, you have to focus on creating an effective email marketing strategy.

10/21/2022

Never Stop Building Your Audience