Paul Barton Communications

01/02/2023

We've switched our online crisis comms course to a new platform and for a limited time, it's FREE to you to try out.

01/02/2023

Most crisis communication messaging focuses on the PR side. But what about your own employees? This often-forgotten audience is your most important. See how to engage your employees for a faster and more complete recovery in Chapter 8,

Maximizing Internal Communication

09/02/2022

The current contents of PaulBartonABC.com were posted by an imposter. I took down that website in April and abandoned the URL.

I'm working with the hosting copmpany to get my logo and other copyrighted material taken down.

Why would someone masquerade as me? I guess because I had built up good SEO with that website. They are free, of course, to use the URL, but they are not free to use my logo, my name, and one of my blog posts and claim it as their own.

And they are not free to associate me with the crap they are selling and harm my reputation.

05/16/2022

Employee activism has been rising, particularly since the Black Lives Matter movement. But recently, Netflix pushed back against “woke” employees and suggested they may want to seek employment elsewhere.

This move raises some interesting questions. Is activism on social issues really what most employees want or just the politically active? Does the Netflix pushback mark a turning point for how employers respond to employee activism? What role should internal communications professionals play in this?

Streaming giant Netflix has told its employees to leave the company if they’re offended by the content the company is producing. The directive appeared in a company memo.

03/21/2022

How to speak to the heart of your employees >> It's been 7 years since I did this WorldatWork interview about employee benefits and internal comms, but I don't think there's anything I'd change. [short video]

Paul Barton, ABC, author of Maximizing Internal Communication, discusses the importance of connecting with employees when communicating benefits.

03/15/2022

Honored to be included in this list.

Looking to improve employee communication? Follow these internal communication influencers for unique insights.

03/05/2022

We're shutting down our and website on 3/19 as we focus entirely on our public speaking business. So, grab those blogs and tools while you still can.

Here's one last look at our all-time most viewed blog:

Employees need the “Six Cs” of communication to do their jobs efficiently. They need communication that is: Clear to avoid confusion. Concise because we don’t have time for long message…

02/28/2022

Most crisis comms books focus on the PR side. My book has a chapter dedicated to crisis comms for employee audiences. This forgotten audience just might be your most important.

Maximizing Internal Communication

02/27/2022

We're shutting down our website soon as we focus our efforts solely on our public speaking training. So, grab those internal comms and crisis comms blogs and products while you still can.

Internal communications and crisis communication

02/12/2022

Crisis Communication Tip: When crafting crisis messaging, ask this question: What actions are we taking?

It’s always better to talk about what you ARE doing than what you’re not. “Clean-up efforts are underway…” “Grief counselors are on the scene…” “A hotline has been set up…”

This is one of 3 key questions to ask to determine crisis messaging. Discover the other two, and much more, in our Crash Course in Crisis Communication.

Crisis communication for corporate leaders, business communicators and public relations professionals.

01/09/2022

I purposely wrote my book with sage strategies and timeless tactics so it would be as relevant now as it was when I first wrote it.

Find out why the University of Iowa choose it as a textbook for its course and why working comms professionals swear by it. eBook just $9.99.

Maximizing Internal Communication

08/08/2021

People need to know you care before they care what you know >> Exactly how to do that is one of the key concepts we outline in our new Crash Course in Crisis Communications.

Crisis communication for corporate leaders, business communicators and public relations professionals.