DSM Marketing

07/13/2025

Why Ad Fatigue Is The REAL Pandemic

Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business.

But…

…Buuuuuuuuuuuuuuuuuuutt…

…there are downsides.

First and foremost - attention span. We all know the TikTok brain phenomenon that’s going on in real time. Kids unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds.

I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.

How else are you going to deal with ads machine gun firing at you 24/7/365? It’s impossible!

So how do we fix this?

Don’t worry, I won’t ask you to do any TikTok dancing.

There’s a better way.

07/12/2025

Why You Should Always Be Thinking About New Ads?

“Heyyyyyy, what’s new with you!?”

Pretty common way to greet someone when you haven’t seen them for a while.

Notice that we don’t ask:

“Hey, what’s old?”

or

“Hey, tell me what I already know”.

We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.

08/09/2024

"Large agencies hit “copy” and “paste”, then charge you thousands."

If you’ve paid a lot of money to a marketing agency, and are in the green by a wide margin, this isn’t an issue.

But often businesses who hire large agencies will barely break even, forking out huge sums of money for mediocre results.

Many large agencies have their systems so streamlined, that they can “mass produce” promotional content.

They hit copy and paste, change a few images and keywords, and hit send.

Plus, large agencies will often overcharge you, or leave you at the drop of a hat if it’s convenient for them.

If you want a good marketing agency, go with a smaller one. Smaller agencies rely on getting you good results.

They get paid for how much they help you, instead of an hourly wage (like a staff member of a large agency).

08/07/2024

All these options can be complex and confusing, leading to poor results from the ad.

This is why businesses who are serious about their marketing hire someone who knows what they’re doing.

This may sound biased coming from a marketing agency, but here are the facts.

Someone who spends all day doing marketing will always outperform the business owner who does marketing on the side.

But when business owners look for this person, they often fall for the second scam…

08/04/2024

"Let's look at the first scam"…

It happens when a business starts using Meta ads.

Meta ads are one of the best ways to advertise your business, but they’re notorious for being tricky to setup… So Meta will offer you a “boost”…

This is the first scam.

Boosts are a simpler, but limited version of meta ads, aiming to make the process from clicking “boost” to forking out money as simple as possible.

The problem with boosts is its limited targeting options With limited targeting options, most of your ad spend goes directly to the wrong customers.

Meta ads, however, give you all the targeting options to reach your perfect customer every time…

But it’s not that simple.

07/25/2024

"The Three Biggest Scams of Marketing You Need To Know"…

There are 3 marketing scams that tens of thousands of businesses fall for.

Two of these are things that businesses WILLINGLY spend up to 5 figures a month on…

But before we discuss these, let me say one thing:

Marketing should always be profitable. So if your marketing efforts aren’t visibly paying off, something’s going wrong.

The most important thing with marketing is to see exactly how your money is being used, and what your return on investment is.

07/24/2024

"Knowing How to Sell to Your Target Audience"

When writing an ad for your target audience, here are the three main points to address:

1. Their values, lifestyle, or struggles
In the headline/title of your ad, always speak directly to them and their situation.

You want to let your audience know IMMEDIATELY that you understand the pain points of a problem they’re having, or that you can make their lives so much better.

2. How you (specifically) will improve their lives
The second part of your ad is the body text, this is a great place to discuss why your product or service is unique and better than that of your competitors.

If you’re faster, have better service, or there’s any other advantage that your company has over your competitors, make sure to mention it clearly and concisely.

This will make your company stand out in your market.

3. Their Action
The final part of the ad should show them exactly what to do next. The easier the action, the more likely your audience is to participate.

Simply clicking on your ad is a good example.
Managing marketing and the rest of your business at the same time can be very stressful.

If you’d like help finding and targeting your ideal audience with paid ads, click the link fill out the form and we’d love to see what we can do for you:

When it comes to your marketing we'll do what we do best while you handle the rest .

07/11/2024

How to Target the Right People to Maximise Your Ad Returns

If you own a makeup brand, and your customers are mostly women, you should get your advertising host (like Meta or Google) to just target women. Otherwise, you would waste 50% of your ad spend.

The type of people that currently buy from you are generally the people you want to keep selling to. It’s still possible to switch your audience, but this usually requires a complete rebrand.

If you’re not sure who your audience is, check out your reviews and your competitors’ reviews.

There’ll usually be a few things in common between all these people. You’ll easily be able to pick up how these people talk, what they value, their approximate age and their gender (if applicable).

The people who interact with you online are most likely the people who are looking to buy the type of product or service you sell…

By speaking directly to them in your ads, you make sure they buy from you, and not someone else.

07/09/2024

"Make This Simple Change So You NEVER Waste Any Money On Your Ads"

Most ads run by small businesses fail before they’re even published… This isn’t because of bad writing, or a boring image/video, it actually goes much deeper than that.

Too many business owners think that everyone is their customer.

If you own a cafe, everyone can eat food… right? This is true, but it’s still no use advertising to children or toddlers, who can’t pay.

Your audience will always lean towards a certain gender, age, location or set of interests.

Ads succeed or fail based on who sees it, but most businesses take this the wrong way…

When you advertise to everyone, it’s called ‘mass marketing’, which is typically run on 7 figure budgets by companies like Coca-Cola or McDonalds.

Now I don’t know about you, but I don’t have 7 figures to put towards advertising, and neither do most small businesses.

So it makes no sense to target the entire population with your ads when you only have the budget to speak to a single market.

07/08/2024

"Why Don’t More People Do This?"

If the ad text is terrible, this strategy will not work…

The contact form won’t make the sale if the ad copy is bad, and the ad won’t convert clients if the response mechanism is bad. So can you do both?

Like every skill, learning how to write a good ad and form takes time. You could learn this yourself or…

you can have us do it with you and for you. We handle marketing, you handle everything else. Get in touch with us, and we’ll look over your advertising for free! Click the link to see what we can do for you https://dsmmarketresults.com/free-marketing-analysis

07/04/2024

"The In-App Secret to Better Ad Returns"

Your consumers hesitate to leave Facebook, so why make them? When you create an ad, Facebook gives you different call-to-action options. The most effective CTA is a Facebook form.

By linking a form to your advertisement consumers:

A. Know that they are still on Facebook and can go right back to scrolling easily

B. Have a simple way to reach you

C. Subconsciously form a connection with you

The form must have some qualifying questions to filter out the time wasters from the serious buyers. The customer’s answers will TELL YOU how to sell to them. So if this strategy is so effective…

07/03/2024

"Get More Clients Easily by Making One Simple Change to Your Ads"

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that.

Your viewers’ commitment limit determines how much they interact with your content.

People scrolling Facebook want to stay on Facebook. Billions of dollars pour into ensuring that.

So if your ad directs them to your website… they will promptly leave it.

So how can you coax this viewer to continue to interact with you?

You’ve spent time and money making a website, and people don’t want to see it?

CORRECT… at this stage.

Your website is the perfect place for invested consumers to go to make a purchase, but most viewers simply want to go back to watching cat videos. So what can you do?