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Ducks In Rows

Name: Ducks In Rows
Address: Pittsburgh, PA, US
Telephone: +14122181252
Rating: 5

Need help marketing your business? Ducks In Rows is all about data-driven marketing, advertising, and design.
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Get tips and learn best practices for understanding your data and getting your business in front of the right people.

07/22/2026

"SEO is dead."

I've been reading those headlines for 15 years:
- Popular SEO Tactic Banned By Google
- Voice Search Is The Only Option To Get Found
- New Zero-Click Results Lead to Declining Traffic
- Chat GPT Defeats Google

I'm unbothered.

People will always have a reason to search.

So I keep testing, researching, and observing how they look for information today—not yesterday.

Every change is an opportunity to better understand your audience, improve their search experience, and meet them where they are.

Google. ChatGPT. Reddit. TikTok. Whatever comes next.

The businesses that succeed won't be the ones resisting change.

They'll be the ones adapting to it.

07/15/2026

Well, another one bites the dust.

👑 Google reigns again.

07/08/2026

We all knew SEO and social were connected, but we never had the detailed SERP data to prove it. That's changing!

Now you can connect certain social media profiles to your Search Console account and see how your contact performs in Google Search.

Since AI has infiltrated marketing (and everything, really), smart marketers are shifting their focus from clicks to visibility. Social is a big part of that. I anticipate seeing more platform features like this.

HOW TO CONNECT SOCIALS TO SEARCH CONSOLE
1. Go to your Search Console account
2. Click Add Property (from your domain in the upper left corner)
3. Choose your platform

05/12/2026

📣 Stop trying to out-shout bigger competitors.

It’s hard to compete with companies that have been on top of the industry for years.

📄 They have the content.
🔗 The backlinks.
✨ The brand recognition.

In traditional SEO, the only path was to grind it out and hope to catch up.

That approach doesn’t really work anymore in competitive spaces.

There’s a different lever showing up, and few businesses are using it well.
Andrew Garberson's First to Market newsletter describes it as the AI wedge.

It’s not about doing the same work faster.
It’s about changing how customers get to the answer in the first place.

Most customer experiences still default to familiar steps:
🔍 search and read
💻 browse and compare
✍ fill out forms
🕛 wait for follow-up
🧠 piece together a decision on their own

The wedge collapses those steps.

Example:
Instead of a business owner reading "The 10 Best CRMs for 2026" and trying to compare features for three days…

They answer 3 quick questions about their team and get: “You only need [Tool X] because it’s the only one that plugs into your specific calendar. Don’t waste money on the others.”

Same problem.
Completely different path to result.

That’s the opportunity for startups, small businesses, and even agencies:
Don’t compete on doing the same process better.
Compete on removing steps entirely.

The strongest uses of AI in marketing right now aren’t content-related — they’re experience-related.

Where are your customers still doing unnecessary work just to get to an answer?

That’s probably your wedge.

04/30/2026

I just launched my April newsletter!

If you want to know about the latest changes in SEO, AI and ads, head over and sign up. Link in comments.

THIS ISSUE COVERS:
Google is cleaning house 🌪️
- Human Created Content is 8x More Likely to Rank #1 in Google
- Originality is No Longer Optional
- Google's Crackdown on Back Button Hijacking
- Google’s AI Mode Split-View is Changing Website Views
- Your New Easy Button in Chrome
- 5 Min Win: How to Find Broken Links
& more!

04/08/2026

🤖 Can AI beat a human at SEO? A new study of 42,000 pages bares all.

I hear it all the time: "AI writes just as well as humans now, so it should rank just as well."

Semrush just released a massive study of 42,000 different web pages to see who actually wins the top spot on Google. You might be surprised with the outcome.

THE DATA SAYS...
👉 Human-written content holds the #1 spot 80% of the time.
👉 Pure AI content only makes it to #1 9% of the time.

Wow, that is a giant gap! 🤯

WHY IS THIS HAPPENING?
Even though many experts think AI content performs just as well, the data shows that AI content gets stuck at the bottom of Page 1.

Google’s top spots are still reserved for things AI can't touch:
✅ Original ideas from real-life experience.
✅ True expertise that helps a reader solve a problem.
✅ Good judgment on what information actually matters.

MY TAKE 🦆
AI is a helpful tool for brainstorming or getting your first draft started. It's great for moving faster! But if you want to beat your competition and take that #1 spot, you still need a human in the driver's seat.

AI can help you get found, but humans are the ones who get you to the top. 🏆

See the study in the comments 👇

04/06/2026

Who needs to pay for AI tools when you have Chipotle? 😂

03/25/2026

New Study: AI Content Doesn't Maintain Rankings. 📉

Thinking about letting AI write your blog posts? You might want to see this first.

A 16-month study of 2,000 AI-generated articles just proved that auto-pilot content doesn't stay visible online.

What Happened:
🚀 Month 1: Things looked great! Google indexed the pages and traffic grew.
📉 Month 3: The crash. Page rankings collapsed.
🏜️ Month 16: ONLY 3% of those pages still show up in search results.

What happened? Google gave the content a trial run, realized it had zero uniqueness or human touch, and showed it the door. 🚪

The Lesson:
Publishing fast isn't a superpower. To maintain visibility, you need to show that a human is behind the keyboard.

👉 Use AI for brainstorming and drafts if that's easier, but YOU add the sparkle. Include a personal story, a real photo from your phone, or a unique client result.

If a robot could have written it, Google probably won't rank it.

Keep it human! 🦆✨

03/11/2026

🚫 AI is a great co-pilot, but it’s a terrible driver.

Lately, even the big guys like Amazon are dealing with site outages because of vibe-coding (when you let AI write your code) sit back, and hope for the best.

The problem?
AI code has been found to have 1.7 times more bugs than code written by humans. In one case, an AI tool actually tried to delete and remake an entire system, causing a 13-hour outage! 😬

I talk a lot about using AI to be more efficient, but there is one rule I never break: A human must review everything before it goes live.

Whether it’s a complex piece of code or a simple blog post, AI can get "messy." It lacks the context and common sense that you bring to your business.

If you're using AI to help build your website or create content:
🛑 Don't just copy and paste.
🗣️ Check for "hallucinations" (when AI just makes things up).
✨ Make sure it actually sounds like you.

Have you run into any weird AI bugs? Tell me your funniest (or most frustrating) story in the comments! 👇

03/09/2026

Is Google keeping your website visitors for itself? 🔍🤖

I just dug into a new study about Google’s AI Mode, and the results are a huge wake-up call.

THE GIST:
Google has TRIPLED how often it cites itself in AI answers. Instead of sending people straight to your website, it’s pointing them to:
🔹 Google Business Profiles (Maps)
🔹 YouTube videos
🔹 Other Google search pages

WHAT IT MEANS FOR YOU:
The click to your website is harder to get, but your visibility is paramount!

3 QUICK TIPS TO STAY AHEAD:
1️⃣ Update your Google Business Profile: It’s a top source for AI citations. Keep those reviews and photos fresh!
2️⃣ Pass the 8th Grade Test: Write clear, simple headers and format pages for easy skimming. If AI can easily understand your point, it’s more likely to quote you.
3️⃣ Be "The" Answer: Don't just list services; answer the specific questions your customers are asking. AI loves direct answers.

Have you noticed your own search habits shifting lately? Let’s chat in the comments! 👇

Address

Pittsburgh, PA

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+14122181252

Website

http://ducksinrows.com/

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