Workhorse Collaborative

Workhorse Collaborative Pittsburgh-based agency specializing in marketing & organizational strategy for Arts and Nonprofits Contact us today for a free 30-minute consultation.
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We craft marketing and organizational plans, untangle webs of financial data, sell-out big events, and help scores of organizational leaders sleep better at night. We launch new brands, triple social media followings, coach hiring and pay negotiations, and elevate artists and nonprofit professionals into the roles they deserve.

We’re trying something brand new this year! 📣3–4 times a year, we’re handing over the mic to an industry expert for an e...
06/03/2026

We’re trying something brand new this year! 📣

3–4 times a year, we’re handing over the mic to an industry expert for an exclusive interview in our monthly newsletter.

🎙️We’re kicking things off with local powerhouse Joanna Obuzor, Vice President of Venue Operations at the Cultural Trust! From pushing dumpsters in a ball gown to managing a multi-year launch for Arts Landing, Joanna has seen it all in her 20+ years in production. In our latest issue, she shares venue-rental intel, red flags to watch out for, and her favorite hidden gem locations in Pittsburgh.

👉Get all the juice (including Jackie and Emily’s reflections on the theater merger news) in our May issue (link below).

[Image ID: A red-orange textured background featuring a microphone. Bold text reads "industry expert" with a smaller subtitle below that says "Workhorse Newsletter Series."

When developing color palettes for a new brand, Emily often draws inspiration from the physical environment the audience...
06/02/2026

When developing color palettes for a new brand, Emily often draws inspiration from the physical environment the audience experiences when they encounter the brand. So we thought it would be fun to put together color palette mood boards for neighborhoods and communities in and around the Burgh!

Stay tuned for our next batch of Pittsburgh palettes! 🎨

[ID: Slide 1: The text reads "Garfield-Bloomfield. Where Little Italy Tradition Meets Bold Creative Energy - Visit Pittsburgh". There are photos of a mural and buildings in the Garfield-Bloomfield area, as well as color swatches with shades of green and orange. Slide 2: The text reads "Mexican War Streets. Beautiful art, architecture, and community gardens are found seemingly everywhere you look. - Discover the Burgh". There are photos of brightly colored exteriors of buildings, and color swatches of light green, purple, yellow, and dark blue. Slide 3: The text reads "Brookline. Brookline boasts one of the most beautiful branches of the Carnegie Library of Pittsburgh, complete with ample meeting space and plenty of kid-friendly features. - NEXTPittsburgh". There are photos of rows of houses, the library, and a restaurant called Red's Good News, as well as color swatches featuring shades of lavender, red, orange, blue, and green.]

Meet Daniel Fleegle, our communications and data strategist!Daniel lives for data-informed storytelling that fosters aut...
05/28/2026

Meet Daniel Fleegle, our communications and data strategist!

Daniel lives for data-informed storytelling that fosters authentic connections. Leveraging 12+ years of experience across the arts, higher education, and journalism, he translates complex information into strategic insight. As the Audience and Communications Manager at Attack Theatre, he nurtured a strong sense of community among performers and the public. At Pittsburgh's Public Source, he grew audiences with meaningful content rooted in journalistic integrity.

When he isn’t using his storytelling skills for organizations, he can be found using them to devise strange adventures for Pittsburgh-inspired D&D campaigns. 🎲🧙🏻‍♂🐉

[ID: A photo of a smiling white man with brown hair. The text reads, "Meet Daniel Fleegle, Communications & Data Strategist".]

You've crafted a banger of a social media post with killer design and witty copy. Your text includes just the right call...
05/26/2026

You've crafted a banger of a social media post with killer design and witty copy. Your text includes just the right call to action (CTA) that points your followers to the link you need them to click on. You hit post, wait for the engagement to roll in, and...crickets. What happened here?

The algorithm happened. If you haven't heard by now, Facebook and LinkedIn are de-prioritizing social media posts that have a link in the body of the caption. Instead, move that link to the first comment.

While Meta allows you to schedule that first comment along with the post, you'll need a 3rd party scheduler for LinkedIn (we like Buffer). Want to see how it looks in practice? Example below👇

[ID: Two hands hold phones connected by a wire, with heart emojis floating above. The text reads, "link in Comment".]

Jackie is over the moon to be working with urban advocacy org Omaha by Design, helping analyze their financials and supp...
05/21/2026

Jackie is over the moon to be working with urban advocacy org Omaha by Design, helping analyze their financials and support their organizational strategy as part of the team over at Rebecca Thomas & Associates. Omaha By Design is an intermediary organization: an in-betweener, a convener, a connector, and an advocate for a thriving metro community in Omaha, Nebraska. They’ve also got a gorgeous, human-centric website that’s a breath of fresh air. Link in the comments 👇

[ID: The text reads "New Client Welcome! Omaha By Design" above a photo of a building with a colorful mural.]

Reminder to the nonprofit perfectionist:Working at a nonprofit can be a real tough gig, and you're human. Be gentle with...
05/19/2026

Reminder to the nonprofit perfectionist:

Working at a nonprofit can be a real tough gig, and you're human. Be gentle with yourself when you make mistakes. We've all had those "oops" moments, from sending out an eblast with placeholder text to accidentally screensharing your Slack thread about how much you hate the meeting you're in. They don't reflect who you are as a professional or as a person. You're doing heroic work on behalf of something you believe in with limited resources and strained capacity. Don't let the latest mistake define you.

Take a deep breath and read these words: you’re doing great. Probably better than you think you are. And you won’t remember this in 5 years.

[ID: Two hands giving a thumbs up. The text reads, "Dear nonprofit works, You're doing great! xoxo, Workhorse".]

Need to expand your marketing palette with some new design resources? Emily's put together a sampling of her current fav...
05/14/2026

Need to expand your marketing palette with some new design resources? Emily's put together a sampling of her current faves. Dive on in!

🎨The Heritage Library

Offers curated, hand-edited vintage illustrations that are 100% free for both private and commercial projects.

⌨️Fontshare

A beautiful, clutter-free interface with 100 fonts free for both personal and commercial use, plus 59 expertly curated font pairings.

🏳️‍⚧️The Gender Spectrum Collection

A stock library featuring trans and non-binary models. This collection goes beyond the clichés to represent people as more than just their gender identities—showing them in careers and everyday life. Be sure to check out their usage guidelines—they offer insightful guidance on ethical and inclusive ways to use images of a diverse and vibrant community.

[ID: Slide 1: An illustration of insects, flowers, and fruit. The text reads "The Heritage Library". Slide 2: The text reads "Zodiak Bold + Plus Jakarta Sans Regular" above a heading that reads, "We Go Together Like Avocado & Toast." The image features placeholder text and the name "Fontshare" at the bottom. Slide 3: A photo of two people of color with curly hair. The text reads "The Gender Spectrum Collection".]

Do you know a Pittsburgh nonprofit leader on the verge of burnout? The 2027 Sabbatical Grant offers up to $50,000 for a ...
05/12/2026

Do you know a Pittsburgh nonprofit leader on the verge of burnout? The 2027 Sabbatical Grant offers up to $50,000 for a 3-month sabbatical to help nonprofit executives rest and refocus.

📅 June 4: Information Session
📅 June 30: Application Deadline

Check out the application link in the comments.

Emory Healthcare is the most comprehensive academic health system in Georgia with hospitals across the state. We’ve spen...
05/08/2026

Emory Healthcare is the most comprehensive academic health system in Georgia with hospitals across the state. We’ve spent the last few months partnering with their team to bring the design for their first annual Quality Symposium to life.

The 2026 Emory Healthcare Quality Symposium: Achieving Zero Harm in the 21st Century kicks off next week, May 11-12, and we can't wait to see this event take flight after so much careful planning.

[ID: Hospital workers are gathered around a desk. The text reads, "New Client Welcome! Emory Healthcare".]

We're constantly asked for new models of working, and people-driven movements are always the best places to look for ins...
05/06/2026

We're constantly asked for new models of working, and people-driven movements are always the best places to look for inspiration. No matter the work you do, these collectives of artists and activists have strategies you can use - they've spent a lot of time thinking about how to get people activated and collaborating, with their humanity front and center. Here are some of our favorite resources:

✊ Beautiful Trouble - Frameworks, creative tactics, and case studies for artists in movements, plus the BATMo! Beautiful Action Trainers Resources for trainers and facilitators.

🪽 Freedom Trainers Network - A network of trainers supporting movements for liberation, offering workshops, curriculum, and mutual support.

🌎 Waging Nonviolence - Independent news and analysis on people-powered struggles around the globe

Links in the comments 👇

[ID: A woman of medium dark skin tone with dark hair holds a megaphone and raises her fist. The text reads, "Learn from people-driven movements. (resources in caption)".]

Address

Pittsburgh, PA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+14124478209

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