Wall-to-Wall Studios Inc.

05/05/2026

04/30/2026

Continuing the 15+ year collaboration with Film Pittsburgh, W|W designed the 2026 JFilm Festival branding, which leverages the cyanotype process.

The craft approach delivered a design with texture, contrast, and imperfection to convey a festival identity that is alive, expressive, and deeply human.

04/20/2026

We are honored to be recognized for work that reflects the importance of design & creativity to make an impact.

W|W is proud to receive a Mosaic Award along with 2 Gold and 8 Silver ADDYs at the 2025 American Advertising Awards— a reflection of the creativity and collaboration behind every project we pursue.

Thanks to our clients, partners, and team, who make this work possible! 💓

04/17/2026

A new identity for Honolulu’s iconic Pagoda Hotel.

opened its doors in 1964, featuring a pagoda, Japanese garden, and koi pond fed by a natural spring.

W|W was tasked with a brand audit and identity refresh to launch the hotel’s new era with a major renovation and change in ownership.

The new custom wordmark is inspired by jogakbo – a style of traditional Korean patchwork where small pieces of fabric are patched together to create a larger textile. It is a nod to both the historic Korean influence of the Ke‘eaumoku neighborhood and the diversity of Honolulu.

The custom, modular letterforms feature blocky, diagonal shapes. We stacked the primary logo to subtly mimic the architectural tiers of a pagoda itself.

A secondary logo featuring a set of slotted letterforms was designed to extend the identity from the logo to the supporting brand elements. Reminiscent of traditional Japanese and Korean screens, these slotted letterforms act as a basis for brand patterns or to create holding shapes for photography.

Full case study to come.

03/21/2026

Meet the W|W Team 👶🤝👶

02/05/2026

Fresh print for a fresh start.

After a change in ownership and a return to its original name under Hilton’s Tapestry Collection, W|W was tasked with reimagining the identity and personality for The Ambassador Hotel of Waikiki.

We brought the new visual system to life across the hotel’s collateral suite, from key cards to stationery.

Small details that make for a memorable stay. Full case study to come.

01/22/2026

No brewing required 🤙 🦁 ☕️

W|W is excited to share our latest packaging design for ’s on-the-go Cold Brew cans.

As the RTD (Ready-to-Drink) category continues to expand, we focused on translating the recognizable brand look we established years ago for their coffee bags while establishing a bold, shelf-standing look for these new cold brew cans.

Which flavor are you grabbing?

01/13/2026

We were sad to see the alternative newsweekly officially say goodbye at the end of the year. For over three decades, it was a valuable source of local reporting, storytelling, and entertainment. From culture to politics, hard-hitting to light-hearted. But always a must-read.

In 1998, then editor Andy Newman (and assistant editor Chris Potter) asked WW to design a cover for their “Best of” issue. We said sure, but for real impact and value, we’d really love to do more. He said yes, and it turned into a three-year gig, designing all the covers for that period.

The creative freedom and trust they gave the studio were extraordinary, and very non-traditional from a newspaper design perspective. From creating the CP “egg” masthead, embedding that and cover headlines into the design, to high-concept, illustrative covers. And work with some amazingly talented artists and photographers. For this industry, it was truly a bold and innovative approach. Every Wednesday, the drop became an event to see what the next cover would be.

Pick-up rate surpassed national standards. Circulation and ad revenue increased; other alt weeklies took notice. Of course, the editorial team was incredible — the writing, the reporters, the photojournalists, production team. The perfect storm of talent. We’d like to think we played a very small part in that success. Thank you to everyone who was part of it.

12/19/2025

Send a smile, 8-bit style.

We packed the 14th edition of our Occasional Cards with pixel-perfect greetings for all of life’s quests. Whether you’re celebrating epic wins, boosting friendships or cheering up “Game Over” moments, each card delivers IRL joy to anyone who likes their greetings old-school. We even included a *make your own pixel card* option if you’re feeling creative.

Get a closer look via the link in our bio.

12/18/2025

A virtual holiday gift from W|W to the World Wide Web: The Messageverse.
Send someone a pixel-perfect message delivered by a customized messenger. Make ‘em your twin, your alter ego, or a little space goblin. Build your messenger, choose your vibe, write your message—then drop it into the Messageverse (or send it back to anyone on Earth).

Head to the link in our bio to visit the Messageverse 👾