Patient Pulse

02/21/2019

We're back from our not-so-brief hiatus! It's been a while, huh? Why? Well, I have a pretty good reason...

I was busy crushing cancer!

Yep, that's right. Breast cancer, to be exact. Last May, at age 32, with two toddlers and a business to run, I was diagnosed with Stage 2 multifocal invasive ductal carcinoma and DCIS, the most common form of breast cancer.

Since then, I've undergone 4 biopsies, 16 rounds of chemotherapy, a bilateral mastectomy, 7 weeks of reconstruction, countless pills, injections, tests, scans and blood draws, over 90 doctors appointments (yes, I counted!) and 8 rounds of radiation - with 17 more to go.

During this time, I've learned so much about the patient experience and patient communication -- the good, the bad, and the straight up inappropriate.

Did you know that empowered, well-informed patients have better outcomes? They feel stronger and more supported and therefore, more compliant with treatment plans.

There's nothing I'm more passionate about now. I want to help all our clients help their patients through more effective communication.

So, let's do this! Your patients can't wait any longer -- trust me, I know!

05/10/2018

Even for healthcare providers, branding makes a big difference! In the battle between Dr. Dre and Dr. Drai, this round goes to the gyno!

I had the absolute pleasure of working with Dr. Drai on a few projects back in my past and it always struck me how well he incorporated his personality into the care he provided. He's the kind of great doctor you just never forget! Make sure to check out his page if you get a chance for some great women's health tips! Dr. Drai

Dr. Dre and Dr. Drai have names that sound alike, but consumers are unlikely to confuse their work, according to a decision by the US Patent and Trademark Office.

05/04/2018

In healthcare, reputation is worth its weight in gold (stars). Patients trust online reviews as much as a personal recommendation. Do you need help managing your practice's online reviews? Leave us a comment or send us a message and claim your free consultation!

02/15/2018

On the fence about setting up social media accounts for your business? Take a look at this list of pros and cons for small businesses having an online presence. We can help you maximize the goods and eliminate all the bads!

http://ow.ly/CjlL30ioYDj

Social media is a very important factor in terms of small business success. Learn how small business social media can beneficial but also detrimental.

02/15/2018

On the fence about setting up social media accounts for your business? Take a look at this list of pros and cons for small businesses having an online presence. We can help you maximize the goods and eliminate all the bads!

Social media is a very important factor in terms of small business success. Learn how small business social media can beneficial but also detrimental.

01/19/2018

Hi friends! Are you a practice owner? I'm beta testing software that checks for reviews you didn't know your practice had. Looking for some practices that will let me experiment while I decide whether to add this service to my digital marketing business. I won't charge you anything to run it and I'll share your results with you. Anyone interested?

01/19/2018

8 years ago, my mother died on January 19th at the age of 51, after a 6 year battle with ovarian cancer. She was my best friend, my role model and my hero. It was she who inspired me to get involved in the healthcare space because I learned during this experience that it was about so much more than medicine. At the core of healthcare -- it's about love, family, community. It's about courage, strength, hope and faith. It's life, at it's most basic fundamentals. I can't imagine anything more powerful than that.

Patients are just people. They deserve empathy and education. They should feel empowered and engaged along their journey in health.

It doesn't matter if you're a dentist or a chiropractor, OB/GYN or a family therapist. At the core of it all, it's about having heart and sharing that heart with the patients you treat.

That's just one of the millions of things I learned from my mom.

01/17/2018

Today is my baby Eliza's 1st birthday. I'm sharing it here not just because this picture is just too cute not to (but it is, right?!) but because it marks a major milestone for me as a working mother and business owner. Let me explain...

When I found out I was pregnant with Eliza, my older daughter, Daisy, was only 8 months old. I was working for a national nonprofit in women's health that I was extremely passionate about. In fact, it meant the world to me. I'd lost my mother to the disease it represented. And my grandmother. And I too was at enormous risk for it. It meant so much to me that I'd even been spending my time-off volunteering with the local chapter for the last 6 years.

When I told my boss that I was expecting again, I was promptly laid off days later. Yep, after years of dedication and service, it was that easy for this organization that meant so much to me to leave me unemployed and pregnant, with an 8 month old baby at home. I should also add that I was the main source of income for my little family, so we were in real trouble.

So I cried. A lot. I was really angry. And really hurt.I knew I would face extreme difficulty getting hired by any other company as I was already noticeably pregnant. So after a week or so of allowing myself to mourn the loss of my job, I took matters into my own hands.

I'd always wanted to help bring high quality, effective, but affordable medical marketing skills to small private practices that didn't have $1 million to spend on ads.I wanted to empower patients to learn and engage with their healthcare and the people providing it. So I started Patient Pulse Marketing. I reached out to hundreds of practices. I took certification courses and set-up my websites. I made a million phone calls and offers and proposals. And I connected to amazing medical professionals that each had unique stories to tell and patients to reach.

My little Eliza inspired me to become a small business owner. To be able to provide for my family and help other small business owners and families do the same. To do it all with the empathy, passion and loyalty that is so lacking by big businesses (and that includes many "nonprofits"!). I took a leap of faith that I may not have had the courage to take, if not for this tough situation that started it all.

So here's to my little girl's first trip around the sun. She's been the brightest, most joyful blessing I could have ever asked for. Here's to making it work as a mother and a female business owner. Here's to my first clients that took the jump with me and continue to put their trust in me. Here's to all that we can do in the next year. And here's to you for sticking with reading all the way through this epicly long post. :)

Happy Birthday, Eliza Jeanne!

01/09/2018

Don't forget! For a limited time only, we're offering FREE social media and digital marketing audits for healthcare providers and private practices including dental offices, therapists, family medicine physicians, cosmetic service providers and more! Just visit our website at patientpulsemarketing.com or email us at [email protected] to sign up.

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01/07/2018

New year, new website! Check out the new menu of options so you can customize a social media package that best suits you and your business. No guess work, it's all right there!

Healthcare marketing and social media Consultant delivering powerful results for private practice physicians, dentists, therapists, medspas and chiropractors

12/29/2017

Tip Sheets are a great way to share valuable information with your patients and not only establish yourself as a leading expert in your field but are also be a good investment in content marketing – and you can use them !over and over again! Check out this recent work we created about oral health during cancer treatment!

12/27/2017

What’s the biggest difference between traditional advertising like print ads, tv or radio and digital advertising like Google Ads and Facebook? MEASURE YOUR RESULTS! With digital advertising, you’ll get clear insights into the successfulness of your campaign and the ability to make edits as you go. Stop throwing your precious marketing budget away on old-fashioned ads! Get real results – we’ll help you get there!