XSquared Media

We're dynamic communication strategists who can help you tell your story with traditional & digital media, through the lens of centering equity.

05/04/2026

We love to see our clients reach new audiences!

Congratulations to Mark Smith, host of Pennsylmania, a podcast focused on the history of the Commonwealth.

XSquared Media is proud to provide public relations support to this exciting project.

Earlier this year, he was featured on Talk Erie.
Check out Season One now on YouTube, Spotify and at pennsylmania.com.

PittsburghMedia

04/24/2026

XSquared Media co-founders Sara Bauknecht and Natalie Bencivenga had an amazing time during the second annual Keystone Local News Summit!

Both had the opportunity to participate in various ways: Natalie emceed part of the Summit, and Sara represented XSquared Media to provide updates after winning a 2025 microgrant.

Because of that grant, XSquared Media laid the communication infrastructure for the launch of the Keystone Local News Coalition, which Sara and Natalie helped announce at the event.

The Keystone Local News Coalition has four goals that will guide its work:

🔵 Consolidating statewide journalism advocacy efforts into one cohesive message.

🔵 Raising community awareness of the importance of access to trusted local news and information.

🔵 Mobilizing residents to advocate for their access to reliable information at the local level.

🔵 Identifying gaps in Pennsylvania’s information ecosystem and presenting findings to legislators and other community stakeholders across the Commonwealth.

Sara and Natalie also both participated in leading a networking panel for young professionals, as well as celebrated Natalie's birthday (with cake and all)!

Did you meet us at the summit? Send us a message and learn how we can help elevate your brand!

04/15/2026

Today is the first day of the Keystone News Summit, and XSquared Media founders, Sara Bauknecht and Natalie Bencivenga, will be there speaking at and facilitating panels and sessions.

Make sure you check your summit schedules so you don’t miss out on hearing from them.

Sara and/or Natalie will be at all of the following sessions:

- A New Force for Pennsylvania Journalism: The Keystone Local News Coalition
- Bridging the Gap: How Citizens and Legislators Can Save Local News Together
- The KNS Big Idea Competition
- Finding Solutions Workshops (Networking 101 Track)
- 2025 KNS Microgrant Award Winners Panel

We can’t wait to see you there!

04/08/2026

CLIENT SPOTLIGHT: We’re highlighting our amazing client, the Pittsburgh Parks Conservancy , for all of the exciting work we’ve been doing together on its podcast: For The Love of Parks!

Originally launched in 2021, the podcast celebrates the history, people, and passion that make Pittsburgh’s parks timeless treasures.

Have you had a chance to check out Season 2? It covers so many great topics and is hosted by our co-founder, !

XSquared Media helped produce this season, and it is now on video for the first time.

The season explores:
-The art and impact of park gardening
-The history and future of Hays Woods Park
-How accessibility is shaping the Conservancy's next chapter, aligned with their Five-Year Strategic Plan

Give For the Love of Parks a listen, and let us know what you think! We can’t wait to join this great team again to help produce the next season.

Looking for strategic support with podcast production?

Send us a message today, and let’s start your growth journey!

03/25/2026

When you work with the XSquared Media team, this is who you are REALLY working with!

02/13/2026

We love all of our clients and we’d love to connect with you, too!

02/10/2026

Thinking about using AI for your brand, but not sure where to start?

AI can be a powerful tool for your brand when used intentionally.

The goal isn’t to replace human creativity or judgment, but to help teams work smarter while staying true to their voice.

XSquared Media helps brands to navigate ethical AI integration with clarity, transparency and alignment.

Curious about where AI fits into your work and where it doesn't?

Send us a message today!

02/04/2026

We are thrilled to announce that XSquared Media was the recipient of a PRSA Pittsburgh Renaissance Award!

Our work in the Internal Communications category for our entry, “Internal communications campaign helps the Family Care Act foster community among members,” was recognized for its impact.

For the project, the XSquared Media team developed and launched an internal communications campaign including a digital newsletter, online toolkit and op-ed resources for the Family Care Coalition.

It is a group of non-partisan/bi-partisan individuals advocating for paid leave in Pennsylvania.

We are grateful for client projects like this one that allows us to drive positive change in our communities.

Want to work with us? Send us a message today!

Photo credits:
Turnhouse10Media for PRSA Pittsburgh

12/02/2025

Today is Day of Giving! We are honored to support our incredible clients who show up for their communities in meaningful ways, especially through their Give Big Pittsburgh campaigns.

This year, we are proud to support:

• Open Up Pittsburgh
• Pittsburgh Area Community Schools
• Women and Girls Foundation

We amplify their voices through strategic marketing support. Ready to elevate your brand and impact? Send us a message today!

10/08/2025

XSquared Media is pleased to announce that it is the recipient of a Merit Award in the PRSA East Central District 2025 Diamond Awards, which recognizes standout communications campaigns from PRSA chapters across Indiana, Kentucky, Michigan, Ohio, Western Pennsylvania and West Virginia.

XSquared Media was recognized in the Public Service Campaign category for an interactive, integrated campaign spotlights voting rights it created for the Women & Girls Foundation.

Diamond Awards Committee Chair Hyacinth Rucker and PRSA's national CEO Matthew Marcial presented the awards to recipients in September during a reception in Dublin, Ohio.

It is an honor for XSquared Media to support our clients and to help them amplify the reach of their impactful work.

10/01/2025

Do you want to turn your communications ideas into a cohesive strategy, but don’t know where to start?

XSquared Media is here to help with a limited-time 1-on-1 offering that will get your ideas out of your head, and turn them into a plan to position your brand to stand out in 2026.

Through December, we are offering Expand Your Brand, a 70-minute strategy session where we will share customized tips made to help your brand succeed in the new year.

Comment Expand2026 to learn more.

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http://xsqmedia.com/

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