LO Marketing at HMA

LO Marketing at HMA Meet LOMA, the internal marketing team behind HMA Mortgage and your go-to place for expert tips and creative strategies just for loan officers. Who are we?

Welcome to the Loan Officer Marketing Agency (LOMA)! We’re the internal marketing powerhouse behind HMA Mortgage, dedicated to helping loan officers like you stand out. We’re here to drop expert tips, smart strategies, and game-changing hacks- all designed just for loan officers. Let’s turn your marketing into a lead-generating machine.

At our HMA Mortgage Sales Rally, JLA Realty President John Altic shared a simple but powerful message: meet people where...
06/12/2026

At our HMA Mortgage Sales Rally, JLA Realty President John Altic shared a simple but powerful message: meet people where they are. The best relationships aren't built by constantly asking for business. They're built by understanding what matters to your partners and finding ways to support them.

That's exactly why co-marketing works.

The loan officers building the strongest realtor partnerships aren't focused solely on what they can get. They're focused on how they can help. Whether that's sharing ideas, making introductions, supporting marketing efforts, or simply showing up consistently, they become a valuable part of their partners' growth.

That's something HMA Branch Manager Jeff Shealey has done exceptionally well throughout his partnership with John.

When you invest in helping others win, referrals become the byproduct of trust, not the goal of every conversation.

06/01/2026

Proof our CRM Manager handles pressure well…even the four-legged kind. 😏🐾

05/27/2026

What if the content you’re posting today is opening doors you don’t even know about yet?

In this episode of Lending Leadership, Jennifer Butcher Wealth & Real Estate shares how showing up consistently helped expand her referral network, grow brand recognition, and create real relationships that translated into business growth.

From posting video content three times a week to launching a podcast and building a community around authenticity and value, Jen breaks down what actually works when it comes to personal branding in the mortgage industry.

This conversation is packed with energy, honesty, and practical insight for anyone trying to stand out in a crowded market without losing who they are in the process.

Catch the full episode now where you get your podcasts. 🎙️

HMA Mortgage Rachael Tresch - Director of Brand & Media Relations at HMA Mortgage

“Ask me about mortgages.”Not exactly subtle… and that’s the point. ☕✈️The laptop skin Senior Loan Officer Nadine Feldman...
05/22/2026

“Ask me about mortgages.”

Not exactly subtle… and that’s the point. ☕✈️

The laptop skin Senior Loan Officer Nadine Feldman is using here was designed to do one thing really well: start conversations.

In airports, coffee shops, hotel lobbies, and everywhere in between, those four words have sparked curiosity, opened doors to connection, and created countless opportunities for our loan officers to do what they do best… help people.

The smartest marketing doesn’t always have to be complicated. Sometimes it’s about being visible, approachable, and creating an easy opening for real human conversation in everyday moments.👏

05/21/2026

One month later… and we're still feeling the motivation from Philly Freedom 2026.

From fresh ideas to bigger goals to stronger connections, our loan officers and leaders brought home more than just rally swag. Laura grabbed a few of them to hear what hit the most. 👀

This is what HMA Mortgage is all about. Growing together, learning together, and pushing each other to level up.

05/13/2026

Perfect content is losing trust. Authentic content is winning. 👀

In this episode of Lending Leadership: The Creative Brief, we’re talking about the growing “sea of sameness” in AI-generated marketing and why real, imperfect, human content is what actually builds connection today.

Your audience doesn’t need flawless.
They need relatable.

🎙️Watch “Why Perfect Content Fails: The Shift Toward Imperfection and Authenticity in Lending Marketing” and learn why storytelling, honesty, and showing up as yourself matters more than ever.

05/08/2026

Jon Valentine lives in the gym… so we built a marketing strategy around it. 💪

From custom gym TV ads featuring his “I don’t love cardio” slogan to branded workout shirts people actually remembered, our HMA Mortgage Marketing team helped turn his routine into a lead-generating brand machine.

Why did it work? Because the marketing felt authentic to HIM.

And when people see you consistently in the places you already spend time, your brand sticks.

The result? Multiple leads and even attention from the Florida Gators 🐊🔥

If you only show up when you need something, you will be forgotten. Build the relationship with consistent touch points....
04/30/2026

If you only show up when you need something, you will be forgotten.

Build the relationship with consistent touch points. Pick up the phone and just check in, no agenda. Try old school handwritten notes… the kind people actually keep, not scroll past.

Consistency is what keeps you top of mind when it matters most.

So, what goes into pulling off an epic Sales Rally?Scroll through for a few of the totals and a whole lot of the fun mo...
04/28/2026

So, what goes into pulling off an epic Sales Rally?

Scroll through for a few of the totals and a whole lot of the fun moments that made it worth all those steps Melanie, our Events Mgr, walked!

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4640 Campbells Run Road
Pittsburgh, PA
15205

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