LO Marketing at HMA

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LO Marketing at HMA

Meet LOMA, the internal marketing team behind HMA Mortgage and your go-to place for expert tips and creative strategies just for loan officers. Who are we?

Welcome to the Loan Officer Marketing Agency (LOMA)! We’re the internal marketing powerhouse behind HMA Mortgage, dedicated to helping loan officers like you stand out. We’re here to drop expert tips, smart strategies, and game-changing hacks- all designed just for loan officers. Let’s turn your marketing into a lead-generating machine.

09/22/2026

Hello, fall! 🍂 Crisp mornings, cozy moments, and a season full of fresh energy and new goals. Wishing you a great start to the season and a strong finish to 2026.

Happy first day of fall!

09/18/2026

The Michelle Miller Whitaker Team spent their HMA Gives Back Day at a local food bank in Indiana, sorting and packing to help make sure more families in their community have food on the table. 💛

Grateful for a team that shows up for their neighbors.

09/17/2026

Guess what? Your contact card might be one of the most overlooked marketing tools sitting right in your phone.

Loan officers + Realtors, when was the last time you actually looked at yours?

A few simple updates, including how you use the Notes section, can make it easier for people to find you, remember what you do, and have all the right info at their fingertips.

It takes a few minutes. And chances are, yours could use a little glow-up. 😉

Watch this, then go check your contact card!

09/10/2026

Do you like to be SOLD to? Yeah... neither do we.

The way people buy has changed. We research. We ask AI. We Google. We read reviews. We want answers at 11 PM without getting six phone calls the next morning.

So why are we still trying to sell people the same way?

On this episode of Lending Leadership, Rachael Tresch sits down with Ben Treadway of Consensus to talk about what happens when we stop making people buy the way WE want to sell and start meeting them where they actually are.

AI can make the experience faster, smarter and easier.

But the end goal?

Get to the human. Then BE human.

🎙️ New episode of Lending Leadership is live!

09/02/2026

For their HMA Gives Back Day, the Taylor/Hall Team decided to think local, really local! Each team member chose a school connected to their own family, then went all in: fully stocked classrooms for brand-new teachers, recess and gym gear for an entire school, all picked out by the teachers and staff themselves.

From wish lists to warehouse sorting to building carts and pumping up every ball by hand, this team didn't stop at just writing a check.

Grateful for a team that shows up like this. 💙 💚

08/26/2026

Want AI and Google to recommend you? Make sure your name, bio, and listed services are consistent across social media, your website, and your Google Business Profile.

This creates stronger signals that help search engines connect your profiles to the same person and gives AI clearer context to understand who you are, what you do, and where you do it when it’s pulling together a recommendation.

The easier you are to understand online, the easier you are to surface in search.
Google yourself, audit your bios, and make sure your digital footprint is telling one clear story.

08/24/2026

It’s not about going viral. It’s about reaching the right people.

For loan officers, the win is consistently showing up with content that helps your audience, shows your personality, demonstrates your expertise, and keeps you top of mind.

Because 5,000 views from local buyers, Realtors, and past clients can be a whole lot more valuable than 500,000 views from strangers who liked the trend.

Recent Sprout Social research backs it up: authenticity is the #1 trait consumers say makes brands stand out on social, and original content ranks near the top too.

Stop chasing views. Start building recognition, trust, and relationships with the people who can actually grow your business.

08/21/2026

How do you stand out to realtors in a sea of loan officers? Stop selling, start adding value. Support their events, help them make connections, promote their business. Be the person who brings ideas to the table instead of asking for something.

When you consistently show up as a resource, you stop feeling like another loan officer and start becoming a valuable part of their business.

Lead with value. Build relationships. Give them a reason to want you at the table.

08/14/2026

What happens when you ask ChatGPT to recommend a loan officer in Erie, PA? 👀

The #1 recommendation is HMA Sr Loan Officer Sheila M Gambatese.

Sheila has been working with Laura and our marketing team on a comprehensive SEO, AEO and GEO strategy designed to strengthen how and where she shows up online.

And Sheila isn’t the only one. We’re seeing several HMA loan officers who have implemented these strategies begin appearing in AI recommendations in their own markets.

That’s the bigger win. The work being done across websites, Google Business Profiles, reviews, content, and social media is helping AI better understand who our loan officers are, where they serve, and why they’re a trusted local resource.

Google isn’t the only search bar that matters anymore.

Try asking ChatGPT who it recommends in your market. You might be surprised by the answer. 👀

Address

4640 Campbells Run Road
Pittsburgh, PA
15205

Website

https://joinhmamortgage.com/lo-agency/, http://HMAmortgage.com/

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