LO Marketing at HMA

Home
United States
Pittsburgh, PA
LO Marketing at HMA

Meet LOMA, the internal marketing team behind HMA Mortgage and your go-to place for expert tips and creative strategies just for loan officers. Who are we?

Welcome to the Loan Officer Marketing Agency (LOMA)! We’re the internal marketing powerhouse behind HMA Mortgage, dedicated to helping loan officers like you stand out. We’re here to drop expert tips, smart strategies, and game-changing hacks- all designed just for loan officers. Let’s turn your marketing into a lead-generating machine.

08/05/2026

A little Lunch & Learn throwback. 💙

One of the things we love most about HMA is that our departments don't just work alongside each other. We work with each other.

Getting to spend time learning, collaborating, and laughing together is a good reminder that great results start with great relationships. Different departments. One team. One goal. That's a pretty great recipe.

08/03/2026

SEO. AEO. GEO. Sounds like alphabet soup. 🍜

The strategy for loan officers? Not nearly as complicated.

Answer the questions your clients actually ask. Talk about the communities you serve. Make it obvious who you help and what you specialize in.

That’s the kind of content Google loves... and AI does too.

Stop trying to create content for algorithms. Start creating content for people.

07/31/2026

The best client events don't happen by accident. They happen through great partnerships.

When Michele MacDonald wanted to create a memorable experience for her clients and referral partners, she partnered with local Realtor, Leslie Jaglowski, to host a private screening of Toy Story 5. Behind the scenes, our marketing team helped bring the vision to life, from strategy and invitations to event décor, email campaigns, activities, and every detail in between.

The best part? It wasn't just about one successful event. Together, they built a repeatable game plan Michele can use again and again to continue strengthening relationships in her community.

As Michele put it:
"You literally are the lifeblood of our events!!! Thank you so much for guiding me and putting in the work. I truly appreciate you all, and it was so much fun!!!"

That's what our marketing team at HMA Mortgage is all about. Helping our loan officers create meaningful experiences, build lasting relationships, and giving them the tools to do it again and again.

07/29/2026

Trust isn’t built by knowing the most.

It’s built by being known.

Your expertise gets people across the finish line. Your personality gets them to choose you in the first place.

This week, share something that lets people meet the person behind the professional.

07/27/2026

Think blogs are outdated?

Google doesn't. Neither does ChatGPT.

If you're a loan officer or realtor, every question you answer on your website is another opportunity to show up in search and become the local expert AI recommends.

Start with the questions you hear every week:
• How much do I need for a down payment?
• Should I buy now or wait?
• What credit score do I need?
• What's happening in the Pittsburgh housing market?

The key is to make it LOCAL. Mention the cities and communities you serve naturally throughout your content. That's what helps search engines and AI connect your expertise to your market.

And that blog article can work overtime- repurpose it as a Google Business Profile update, a reel, a carousel, and an email.

Less reinventing the wheel. More letting your local expertise work for you.

07/24/2026

Want to rank higher in Google AND AI search?

Start answering your clients’ FAQs.

Think:
• How much do I need for a down payment?
• What’s the difference between pre-qualification and pre-approval?
• How long does closing take?

Then make it local. Instead of “homebuying tips,” say “Pittsburgh homebuying tips” or “buying a home in Gainesville.”

Those location keywords help with SEO, AEO, and show search engines and AI exactly who you help and where you do it.

Answer questions. Be specific. Own your market.

07/20/2026

You know how dogs bring the ball back to the person they know and trust?

That’s how referrals and repeat business work, too.

The best marketing doesn’t feel like constant selling. It feels like relationship building.

The loan officers people remember are usually the ones who stayed connected, stayed visible, checked in consistently, and made the process easier for everyone around them.

Not just online.
Everywhere.

With clients.
With Realtors.
With past clients.
With local businesses.
With their community.

Because when someone needs a loan officer, they’re rarely searching for the person who marketed the hardest.

They remember the person who built trust over time.

07/17/2026

Think about the last post you shared with someone.

Why did you send it?

Because it made you laugh.
Taught you something.
Made you think.
Or simply felt worth passing along.

Create more of that.

Before you post, ask yourself:

Would someone actually share this with a friend, client, or referral partner?

Address

4640 Campbells Run Road
Pittsburgh, PA
15205

Website

https://joinhmamortgage.com/lo-agency/, http://HMAmortgage.com/

Alerts

Be the first to know and let us send you an email when LO Marketing at HMA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to LO Marketing at HMA:

Want your business to be the top-listed Advertising & Marketing Company in Pittsburgh?