03/12/2019
NEW WEBSITE! ππ»π π
FFECheer.com
Fast and Fierce Elite - Victor, NY
I am VERY pumped to officially announce the launch of one of my latest websites, FFECheer.com. This project was awesome to work on for a few reasons. The Rapp family, who owns Fast and Fierce Elite - Victor, NY, is one of the most driven, hard-working, inspiring families I have ever met. Parents Jessica and Justin Rapp run the business together, their passion project, while also each working full-time jobs and raising 5 children. Mom Jessica is also in the process of completing her Master's Degree... so yea, theyβre FIERCE!! The family started Fast and Fierce Cheer because of their passion for cheering and the inability to find programs like this for their 5 athletic kids that were able to afford. After considering the importance of cheering to their family, as well as empowering young athletes, they started FFE Cheer, which offers affordable half and full-year programs for all ages, along with fundraising opportunities and more.
I also loved working on this project because I got to combine two very different themes into one cohesive brand. Owner and CFO Justin Rapp is a huge racing fan, and though he's also passionate about cheer, it's his wife Jessica who is the Cheer Director and expert. Part of what makes their brand, Fast and Fierce Elite Cheer stand out, is the integration of Justin's passions, his love of cars and racing, with the sport of cheerleading. I got to create some cool website graphics and details to support this integration while building this site - it was fun!! ππ
And finally, what made this project the coolest yet was that I got to work with Katie Epner, a super talented independent videographer in Rochester. Katie shot, edited and produced an amazing banner video, along with two additional videos highlighting the business and brand. Sheβs really awesome work if youβre in need of her talents. Thanks so much Katie!!
To see our work and for more info about Fast & Fierce Elite Cheerleading, check out π ffecheer.com!