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Lead Generation For Entrepreneurs, Helping Businesses & Brands Scale Through Guaranteed Lead Generat

12/09/2020

How strong is your social media content?

25/08/2020

The real value of building groups and communities online is that it brings together people who have a common interest or goal. When people share similar views on a specific topic, they can also discuss related topics such as content, products and services. @ United States of America

17/08/2020

Instagram do's and dont's⁣
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23/07/2020

What Creativity in Marketing Looks Like Today
1. Create with the customer, not just for the customer - Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you.
2. Invest in the end-to-end experience - Creative marketers take a broader view and pay attention to the entire customer experience from end to end.
3. Turn everyone into an advocate - Treat everyone as an extension of your marketing team: employees, partners, and even customers.
4. Bring creativity to measurement - The ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways.

22/07/2020

How does online advertising help a local business grow?
Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online.
More and more businesses are increasing the amount that they spend on digital advertising, and experts suggest digital advertising on social platforms is well worth the spend.
The best part about digital advertising is that results can be easily monitored and ROI can be easily tracked. You probably don’t want to be spending lots of money without some proof of performance right?
With traditional media channels, there is sometimes no way of tracking the effectiveness of an advertisement in terms of advanced data analytics. With digital advertising, companies like Google and Facebook allow users to access advanced analytics. This way local businesses know that their money is being well spent and that the digital advertisements are positively impacting their storefront.

21/07/2020

The Best Places to Advertise
Through our team’s extensive work in the digital advertising space, we have come to the same conclusion as pretty much every digital advertising company. The best places to spend money on digital advertising are Google & Facebook.
With digital advertising, not only is a local business visible online, but they are visible to the right people online. Platforms like Facebook and Google allow for advanced targeting, which puts a local business in front of consumers who are more likely to convert into a sale.
Why advertise on Google?
Google is the largest search network in the world, and consumers are using Google every single day to search for local businesses. Utilizing Google’s massive network capabilities, digital advertisers are able to find ideal prospects and get in front of users looking for their products/services.
In the age of digital, people are not looking at TV commercials or listening to radio ads to find a local business, they are searching for a service and then locating your business online.
Why advertise on Facebook?
The audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year. As a local business, you simply cannot ignore the fact that Facebook is likely an intersection in which you can find prospective customers. If the daily average user's stat doesn’t have you convinced then let’s talk about how often social media is being used. The average person spends nearly 35 minutes every day JUST on Facebook, according to a recent study by Mediakix.
If there is one thing to take away it is that the audience on Facebook is MASSIVE, and they are on Facebook a LOT.

19/07/2020

7 Digital Advertising Statistics for Businesses

1. Digital ad spend is set to grow from $83 billion this year to $129+ billion by 2021
2. Google and Facebook are set to rake in 63.1% of digital ad spend in 2017
3. Google has +20% y/y advertising revenue growth, Facebook has +62% y/y growth
4. 39% of marketers list search engine marketing as their top business priority for 2017
5. Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more
6. 56% of advertising use engagement to measure success, 21% use conversion & revenue
7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge

18/07/2020

How to Perform a Local SEO Audit for Your Business in 12 Steps
Step 1: Audit Keywords
Step 2: Audit Your Competition’s Local SEO
Step 3: Audit Google My Business Listing
Step 4: Audit Reviews for Quality and Quantity
Step 5: Audit Links for Quality and Quantity
Step 6: Audit Schema-Markup for Local
Step 7: Audit Local SEO Citations
Step 8: Audit SEO on Main Pages
Step 9: Audit Image SEO
Step 10: Check Website Speed
Step 11: Audit Site Engagement
Step 12: Audit Social Engagement

Want to skip all this work and let the experts handle your local SEO? Contact us today!

17/07/2020

How to Respond to Positive Reviews

It’s simple. Thank the customer, name drop, promote, and tell the customer what to do! A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good.

1. Say thank you and be specific - No one would let a compliment pass them by in real life. Apply that same principle to a review response! And make sure to reiterate your customer’s compliment. This lets the customer know that a real person took time out of their day to acknowledge them, and that feels good.
2. Use the business name and keywords - Don’t miss out on the opportunity to drive your business up in search results—positive reviews work wonders in search. Referring to your business name, location, and category (restaurant, coffee shop, hotel, etc.) helps index that review online.
3. Market, market, market - A review response is a great place to get the good word out.
4. Give your customer a task - Not as scary as it sounds. Invite them to try something different the next time they visit or bring a friend!

As you can see, there’s a ton of potential hidden in a positive review response, each review is an opportunity to sell your business!

16/07/2020

5 Tactics to Make Your Website Load Faster

1. Optimize images
2. Minify HTML, CSS & JavaScript
3. Enable gzip compression
4. Reduce server response time
5. Avoid landing page redirects

Want lightning-fast, Google Cloud-hosted WordPress sites? Contact us today!

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