Westchester Social Media

02/29/2016

Greenburgh Multiplex Cinemas in Elmsford has agreed to host a screening of the film "Fastball" if 84 or more people reserve tickets before March 21st.

Here is a link to the event with information:https://www.tugg.com/events/93394

Please join us for a screening of fastball with die hard baseball fans in Westchester county.

01/29/2016

Brockton officials are cooking up a plan for new restaurants in the city's downtown area.

08/26/2015

Interesting.

In a first of its kind ruling in New York state, a Westchester Supreme Court justice said a man can use information from his exwifes page as evidence in a child custody battle.

04/15/2015

Many of you in the Hudson Valley may know designer Rick Wolff, whose clever and timely Hillvetica typeface has gone viral. Rick lived in the area and attended some of the early Westchester social media events. He now resides in Pennsylvania.

You can catch up with Rick on Twitter - http://Twitter.com/RickWolff

Hillary Clinton has been a a first lady, a senator, and a diplomat, but this week she transformed into a whole new political form: a font. Graphic designer Rick Wolff designed a font based on the newly-launched Hillary for America campaign’s logo, a blue ‘H’ with a red arrow pointi…

04/01/2015

After being sued over a Facebook post, Fox News is arguing that social media is inherently “transformative.”

09/20/2014

In March 2013, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the Facebook algorithm? These techniques will help.

07/03/2014

http://variety.com/2014/digital/news/facebook-to-acquire-video-advertising-firm-liverail-1201257097/

Facebook will acquire LiveRail, a video-advertising technology company, as the social giant looks to dramatically expand its video advertising business. Terms of the deal were not disclosed. Custom...

03/30/2014

We are surprised at how many businesses are shocked to learn of the drop off in the organic reach of Facebook posts. How surprising is it that people don't want to sit at their computer and read an endless stream of dry, promotional posts from businesses whose pages they only 'liked' because a friend badgered them into doing so?

Facebook can only survive if it provides a newsfeed that includes news, info and entertainment that people WANT to read. If you want your business posts seen, you have two options:

1) PAY Facebook to serve up your dry, promotional content.
2) Create content that your target audience WANTS to see.
* If you go with option 2, you can always pay a few bucks to speed up the process and expand your audience.

03/13/2014

Get more out of your Instagram account with these five simple tips...

http://westchestersocialmedia.com/2014/03/13/five-simple-tips-to-creating-more-compelling-instagram-photos/

1) Take lots of photos and select the best ones. This will help your photography in two very important ways: First, the more shots you take of a given subject,

03/13/2014

Vanity Metrics a Necessary Evil? What do you think?

http://spinsucks.com/communication/vanity-metrics-pr-may-necessary-evil/

Media impressions and advertising equivalencies are vanity metrics, but they may be a necessary evil...until executives begin to measure PR differently.

02/04/2014

Democrats in the House and Senate today introduced the Open Internet Preservation Act, a bill that would reinstate now-defunct net neutrality rules that were..

02/04/2014

Facebook and Google have experienced their share of misfires in the social mobile space but Facebook may have chalked one up on the positive side...