Westwind Communications Book Marketing

Westwind Communications Book Marketing Marketing a Book is a Fulltime, Skilled Challenge That Most Authors Trust to a Book Marketing Pro

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for

books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance, business and children. Lorenz has conducted book marketing classes at the Learning Annex in New York City and through ExecuSense webinars. He's been a featured marketing expert on America Online and interviewed by many media outlets both in the US and Europe about publicity and promotion, including The Wall Street Journal's Startup Journal, and French Channel 5. His clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, Los Angeles Times, USA Today, Investor's Business Daily, Wall Street Journal, Washington Post, Howard Stern, Family Circle, Woman's World, and FORTUNE, Entrepreneur, and many more. Lorenz has also handled public relations and marketing for numerous doctors, lawyers, authors, inventors and entrepreneurs since 1980, and is an integral part of the marketing strategy for many clients. https://westwindbookmarketing.com/

https://www.book-marketing-expert.com/

06/11/2026

The magazine has teamed with Penguin Random House to revive its namesake imprint, setting an inaugural list of five titles for fall 2027.

06/11/2026
06/11/2026

In “The American School of Spies,” Stephan Talty tells the story of the desperate struggle to preserve antiquities during World War II.

06/11/2026

In her lyrical new biography, “This Dark Night,” Deborah Lutz shines light on the most enigmatic of the literary, secluded Brontë sisters.

06/11/2026

WH Smith’s stock fell well over 15 percent in Wednesday trading after the company warned of soft sales and profit expectations for the second time this year. “Given the ongoing uncertainty from the Middle East conflict and pressures on gross margins, including the recent deterioration in the Nor...

06/11/2026

UTP Distribution, part of Ampersand, now distributes Rivkah Books.

06/10/2026
06/10/2026

As part of an effort bring the two Random House Publishing Group imprints, which focus on nonfiction, under unified editorial leadership, Derek Reed has been promoted to VP and editorial director of both.

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