Lead Dog Strategic Consulting

04/14/2023

Mastering PPC advertising can do wonders for the success of your ad campaigns. By understanding the different platforms, like Bing and Google, you can climb up the ranks in no time.

Discover the power of Bing PPC campaigns with this comprehensive breakdown as well as an in-depth comparison to Google Adwords.

04/12/2023

Why is PPC also referred to as "hands-off" marketing? That's because, when used strategically, PPC marketing techniques can help your website do the work for you. All you have to do is sit back and allow your ads to be converted to engagement.

04/10/2023

Even if your marketing is top-notch, the quality of your product can speak volumes. Studies show that customer reviews are 12x more trustworthy than marketing by the business. Be sure your product is just as sound as your marketing plan, and your consumers will follow.

04/07/2023

SEO Tips: Snippet, snippet good!

Google's Featured Snippets usually appear above the number #1 organic result, commonly referred to as “Position 0.”

To take advantage of this feature and drive more clicks to your website, you need to provide clear answers to commonly asked questions on your website. Featured Snippets are evaluated and boosted to the top depending on their quality, which Google has a way of determining. Don’t take this trend lightly, as 54.68% of clicks from Google originate from Featured Snippets - proving that they drive more than half of search engine clicks.

04/05/2023

For small businesses, it’s crucial to build brand awareness and visibility. Your business can’t grow if consumers don’t know about you. One of the best ways to build visibility is through search engine optimization (SEO).

How can you possibly compete against brands and other big businesses in Google Search results? Start with this SEO checklist built for SMBs.

04/03/2023

Affiliate marketing is a low-risk channel that is often mutually beneficial. Whether you're promoting through an affiliate or generating revenue as one, making money with affiliate marketing starts by knowing the basics.

Learn how to earn a passive income with affiliate marketing.

03/31/2023

Do you have amazing content, but you're still struggling with engagement? This may be because good content isn't always enough to compete in SEO. Here's why.

Good content is still critical for your SEO success — but by itself, it’s simply not enough.

03/29/2023

Here's your ultimate guide to PPC marketing, jam-packed with useful information. Drop a comment and tell us what you've learned!

Your complete set of resources on PPC from the HubSpot Marketing Blog.

03/27/2023

Marketing your product via multiple media channels helps to increase a consumer's trust in the brand. Seeing the product in a google search, hearing about it on the radio, or seeing it in the press, shows them your brand is reliable and the product is worth purchasing.

03/24/2023

So you want to be an influencer? You've chosen the perfect time to do so. With social media's influence growing around the globe, you may be able to capitalize. Here are some tips to get you started!

It takes an entrepreneurial spirit, but you can make an entire career on social media by becoming an influencer. And it’s a job title that doesn’t seem to be going away anytime soon. Here are ways influencers make money:

03/22/2023

When it comes to working out a marketing budget, it's wise to have a KPI for every marketing action to ensure you’re investing in what's driving your bottom line. If you’re buying paid search or paid social, optimize for efficiency and eliminate spending that is not driving business results.

03/20/2023

Are you using social media to provide support for your customers?

If not, it's time you started. Doing so can help develop your reputation as a responsive, caring brand.

💬 Respond as quickly as possible to questions and concerns.
💬 Go out of your way to be positive and helpful.
💬 Listen to criticism and make customers feel heard.