05/30/2026
Everyone’s obsessed with AI right now, but your consumers are craving the exact opposite.
Sprout Social’s 2026 report says the #1 thing people want from brands is human-generated content.
According to Sprout Social's 2026 Global Social Media Report, the number one thing consumers want from brands right now is human-generated content.
And only 13% of founders and marketers said AI had actually improved their results. Yikes!
Yes, AI can be a very powerful tool for everyone, but you need to know the direction and correct input to give it.
If your messaging is unclear or your brand feels flat, AI just amplifies that. It may even throw in a little "You're doing great, sweetie!" as some encouragement (remember it tells you what it THINKS you want to hear), but it’s not the magic. You are.