Brand Creative Designs

Brand Creative Designs Brand Strategy + AI for service founders | Your Brand Guy

05/27/2026

I ran my own story interview on myself this week. Same questions I ask every client. Same hour-long deep dive.
The hardest part wasn't the questions. It was answering them out loud — alone, on a recording, with no one to perform for. Because when you say something true about your business that way, you can't unsay it.
One phrase came up that I've been saying for years without realizing it was the whole strategy:
"Everyone wants their guy."
You know what I mean. The plumber. The hairstylist who actually gets your hair. The accountant who knows your business. People don't want vendors. They want their guy.
That's the brand now. I'm not selling brand strategy. I'm not selling design. I'm being the creative person that established service founders have been quietly looking for.
The brief is done. Story stage closes here.
Next, we move into Strategy — and the first post is who this brand is actually for. And honestly, who it's not for. Both matter equally.
If you've been following along, thank you. The work gets visual from here

I was supposed to be three days into Week 2.I'm not...This is my mother-in-law. Her 75th birthday was last week, and we ...
05/20/2026

I was supposed to be three days into Week 2.
I'm not...

This is my mother-in-law. Her 75th birthday was last week, and we spent it as a family at Disney World — because at 75, when she said this is what she wanted, the answer was yes. The rebrand could wait.
I think about this kind of thing a lot. The work I do is built on one idea. The coach, in her third year, who's started getting invited to bigger opportunities, and feels underdressed for them. Whose business has quietly gotten excellent while her brand has stayed quietly DIY. She's already become the next version of herself. The rebuild is just letting the outside catch up to the inside.
I watched Mom this week and noticed how the pattern doesn't stop. 75 years in. Still saying yes to the things that matter and no to the ones that don't. Still showing up to the day in sparkly gold Mickey Ears because why not.
Some things postpone the work. Some things make the work make more sense.
Back to Week 2 today. Audience lock-in post coming soon, then voice direction, then the positioning reveal. Mood Board Mini opens Friday, as planned.
We're picking up exactly where we left off.
Happy birthday, Mom. The work is better for the pause. ❤️

Brand Feeling Generic? It's not you, it's the missing story.Your brand feels generic because you skipped the part that m...
05/07/2026

Brand Feeling Generic? It's not you, it's the missing story.

Your brand feels generic because you skipped the part that makes it specific.
Most brand work starts with mood boards. Pinterest. "What vibes do we want?"

That's not where brand work starts. That's where brand work ends.

Real brand work starts with a story interview. 60 to 90 minutes of asking the founder questions most people never ask:

What did you almost name this business?
What's the part of your story you've been editing out of your marketing?
Who is the one client you'd quietly love to fire — and why?
What's the thing you do that you've stopped charging for because it feels too easy?

The answers to those questions are where the actual brand lives.

Because here's what I've learned doing this work: every founder has a brand. Most of them just haven't said it out loud yet. They're walking around with the truth of their business inside them, and the brand they've put online is a flattened, polished, "professional" version of it.

The Story stage is where we pull the real version out and make it the source of truth for everything else. Mood board. Color palette. Copy. Photoshoot. All of it downstream of the story.

If you're rebuilding your brand and it still feels off, that's probably why. Not because your taste is wrong. Because your strategy is missing the thing that makes it yours.

Question for you: what's the question you've never been asked about your business that you secretly want someone to ask?

Tell me below. I'm collecting them.
#

Most service businesses outgrow their brand in year 2 or 3.They just don't know it yet.You can usually spot it by the sm...
05/05/2026

Most service businesses outgrow their brand in year 2 or 3.
They just don't know it yet.

You can usually spot it by the small flinches.

The flinch when you send your website link to a podcast host.
The flinch when someone asks for your one-pager, and you don't have one.
The flinch when a bigger client asks who designed your brand, and you have to mumble that you "put it together yourself."

The brand that worked when you were starting out — the Canva logo, the iPhone selfies, the Squarespace template you tweaked at midnight in 2022 — was honest. It served you. It got you here.

But the business you've become has outgrown it. And every week you keep operating in it, you're underselling.

I run a brand studio for service founders in exactly this stage. Year 2 or 3. Real revenue. Brand that hasn't caught up. I use AI as the engine to rebuild fast — weeks instead of months — and I do it through a four-stage method: Story → Strategy → System → Show.

Over the next 5 posts, I'm walking through the whole method. One post per stage. So you can either rebuild your brand on your own using the framework, or know exactly what you're getting if you decide to work with someone (me or anyone else).

If you've felt the flinch — follow along.

First post on the Story stage drops Wednesday.

I'm rebranding my business publicly!Starting today... 30 days... Step by step. And I'm letting you in on it all!Here's...
05/04/2026

I'm rebranding my business publicly!
Starting today... 30 days... Step by step. And I'm letting you in on it all!

Here's why:

For the past few years, I've been running Brand Creative Designs with a brand that no longer matches what I actually do. The Canva header, the iPhone selfies, the tagline I picked at midnight in 2020 — they got me here, and I'm proud of how far I've come. But my business has grown and changed, and I need a brand that looks as premium and professional as the services I provide.

I help service business founders rebuild their brands using AI as the engine. So it's long past time I take my own advice.

No pre-recorded reveal. No "trust me, bro." Just the actual process, in real time, including the parts that don't work the first try.
For the next 30 days, I'm going to walk myself through the exact 4-stage method I use with clients — Story → Strategy → System → Show — and I'm going to document every step in public.

You'll see:
— The story interview I do with founders (run on myself)
— The strategy decisions I make and why
— The full AI brand build, including the photoshoot
— The launch on Day 30

No pre-recorded reveal. No "trust me bro." Just the actual process, in real time, including the parts that don't work the first try.

If you've been thinking about rebranding your own service business, follow along. By Day 30, you'll have seen the entire method work end-to-end on a real business. (Mine.)

I just created this AI brand photo shoot and I'm learning new skills to create a portfolio. If you love this and want me...
10/03/2024

I just created this AI brand photo shoot and I'm learning new skills to create a portfolio. If you love this and want me to create one of you, I'm taking 15 beta clients for free to create an image of you in exchange for letting me use this in my portfolio and maybe a testimonial. If you don't like it, I don't have to use it in my portfolio. Respond with a selfie of you in the comments that has a neutral smile ( no teeth) and is well-lit with no shadows. Include one word to describe your style for me to get started with.

In my Game of Thrones/ House of the Dragon Era
07/26/2024

In my Game of Thrones/ House of the Dragon Era

Who else is into House of the Dragon? I get so excited about movies and shows in this genre. I just daydream about bei...
07/26/2024

Who else is into House of the Dragon? I get so excited about movies and shows in this genre. I just daydream about being part of that world and what that would be like.

Looking for 5 beta clients to practice my new design and typography skills. The first 5 people to respond get this AT NO...
06/10/2024

Looking for 5 beta clients to practice my new design and typography skills. The first 5 people to respond get this AT NO COST! Whose in? Comment below. Tell me what you need it for? Event? Ad? Facebook header? Image for social media?
Answer the following questions in the comments below:
- What will this be for?
- What type of organization/business is this representing?
- Who is the target market?
- Any particular design styles you love?
-What's the exact short text it needs to say, preferably 3-5 words max.
🚨🚨POST ANSWERS IN THE COMMENT BELOW 👇

So…..This morning one of my photographs was chose to be digitally displayed in a gallery exhibition in Athens, Greece. ...
01/02/2024

So…..
This morning one of my photographs was chose to be digitally displayed in a gallery exhibition in Athens, Greece. Perhaps 2024 should be the year I start taking my photography a bit more seriously. 🤭

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