Kelsey O'Halloran, Website Copywriter

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Kelsey O'Halloran, Website Copywriter

Helping wholehearted entrepreneurs turn website visitors into dream clients with interview-inspired copy.

10/04/2023

When I asked Chelsea about the brand values behind , she effortlessly narrowed it down to the two core principles that guide their work: empathy and trust.Often, it would be easier to list out ten values than to narrow it down to a few. But when you can hone in on what you truly believe and the stand you take as a brand, it helps your audience more clearly understand what you're about, too.

Here's how we summed up Honey & Co.'s values to speak directly to Chelsea's branding clients:

Empathy — "You deserve to be seen, heard, and understood. We’ll meet you where you’re at and help you do the same for your potential clients."

Trust — "Honesty, always. You can count on us to tell it like it is – and we’re here for all your hot takes, too."

09/27/2023

Your new copy might start out on your website, but you can also use it to connect with your audience across every channel and touchpoint.The line you see here was initially created for the homepage, but I recently spotted it in their Facebook community, paired with this image to showcase the look, feel, and magic of their true-to-film photo presets. I love seeing how they've continued to use their copy long after our first collaboration.

This is one of the things I love about partnering with my clients on copy and messaging strategy; once we find your brand voice and discover how to truly connect with the people you love to serve, we can put that copy to work across your website, marketing platforms, client materials, and entire brand ecosystem.

And together, we create a cohesive, high-touch experience for every human who interacts with your brand.

09/20/2023

When prospective clients read your website, does it feel like a conversation with the real you?During interviews for , Krystal’s clients repeatedly expressed that she is:

a) knowledgeable and well-connected in the design and construction industry

b) honest and direct in her communication with them

c) skilled at helping them articulate their visions and bring them to life

These key selling points guided our messaging strategy as we set out to create copy that felt like a down-to-earth chat with Krystal at the design studio — clear, casual, conversational language packed with the kind of knowledge and experience she and her team bring to any project.

Website copy for
Brand identity & web design by
Photography by

03/15/2023

How would you describe the transformation your clients experience through your work together?

For , it's this: "go from stressed out to streamlined."

I love the simplicity (and alliteration) of this line we created together, and the way it goes deeper than the surface-level results to speak to the way her clients feel before and after working with her.

03/08/2023

When first reached out to me, he felt that his business had evolved but his old messaging and website copy were holding him back. "I knew in my heart what I wanted to be creating and the direction I wanted to go," he said, "but what I was communicating to my clients would inevitably lead me in a different direction."

Working together, Josh and I dove deep into his brand to uncover the story and heart behind the work he does today. I interviewed his clients, who raved about what they loved about working with him and what truly set him apart in their eyes. And then we pulled all of that together — Josh's voice and the voices of his clients — to create messaging that would speak to the clients he wants to reach while feeling true to him.

Here's what Josh told me after our collaboration:

"Receiving my copy and messaging felt like I was reading the voice of my most honest self. It feels like I've finally found my true voice and can communicate my heart to my potential clients. But even more than that, I feel like I finally have a solid direction in which to point my business, which brings so much happiness and excitement."

03/07/2023

Hey, I'm Kelsey — a copywriter fueled by green tea, good stories, and gentle movement in Portland, Oregon. Since it's March already, I thought I'd pop in to share a few things that brought joy this past month:

Supporting my retainer clients with ongoing copy and messaging work. There’s something so special about creating long-term relationships with these business owners and helping them grow over months and years together.

Going with the flow when plans change, someone gets sick, snow shuts down the city, or childcare goes out the window. I used to stress about how out of control life can feel as a working parent, and sometimes I still do, but I’m also learning to make the most of these unplanned bonus days with my son, knowing the work will always get done.

Working on my own brand messaging behind the scenes. After losing and finding myself over the past two years — becoming a mom, navigating PPD and long-term birth injury, and adjusting to a more compassionate way of living and working — my old messaging suddenly felt out of alignment. I usually dread the process of writing for my own business, but I’ve been leaning into it this time and learning so much as a business owner and copywriter in the process. Haven’t launched anything yet, but hoping to soon.

All the toddler things: big feelings, belly laughs, morning snuggles, nightly stunts, dance parties, building “dorts” (forts), finding the coolest libraries, playing in the mud, and managing hilariously bossy demands.

Building more habits and systems into relationships, from weekly friend dates to monthly dinners and date nights. A recurring calendar invite doesn’t sound exciting, but spending time with the people I love always is.

dark chocolate sunflower butter cups waiting in my freezer, always.

What’s bringing you joy these days?

03/01/2023

Sometimes simple says it best.

About page copy for the one and only .magers, artfully designed by .

02/22/2023

Last year, I had the privilege of working with Ivan, an experienced SaaS product designer, who came to me looking to create engaging, fun, and straightforward copy for his agency, Boundless Bits.

There's something special about collaborating with business owners like Ivan, whose work is completely different from my own. It brings me back to my days as a newspaper reporter — asking tons of questions to learn the ins and outs of a world that feels completely new to me.

I may not be an expert in SaaS product design, but Ivan is — and by drawing on his decade of experience, we created copy that speaks his clients' language while keeping the message clear, friendly, and intentionally human.

02/15/2023

I'll always prioritize clear copy over clever wordplay — but I love when it's possible to do both.

For example, this copy for by .charles was subtly inspired by Dawn's first name.

The name, "Rise Photo Academy," speaks to photographers who want to unlock their creative potential, drawing from the concept of a sunrise — the beginning of a new phase of business, illuminating courses, and an opportunity to elevate their businesses and lives.

And the phrase "build a business that lights you up" carries that idea forward.

If we took this metaphor too far, it could easily become cheesy, confusing, or distracting. But here, the wordplay is so subtle that the average reader might not even notice it — and yet it ties everything together in a way that just works.

02/07/2023

Most business owners I meet want to attract clients who share their values and appreciate the unique approach they bring to their work.

As a copywriter, one of my favorite ways to help my clients attract these ideal clients is by clearly communicating their own core values on their website. This is an opportunity to put your stake in the ground — repelling anyone who isn't right for you and speaking directly to the people you want to work with.

But we still want to bring your reader into the story at every step.

In this About page copy for , we highlighted the interior design studio's core values — connection to place, quality work, open & honest communication, and creative collaboration. But rather than stating the studio's values in a "take it or leave it" way, we unpacked why these values truly matter and how they positively influence the client experience.

If you look closely, you'll see that each description contains the word "you" — intentionally reminding the reader that every element is designed for their benefit.

By clearly stating these values in a way that connects to their ideal client, we've positioned the studio to attract more people who value not only the work they do, but also the way they do it.

02/02/2023

Your About page is about you, and it's also about your people.

My client (founded by my longtime business friend Chelsea) is a branding studio helping good-hearted shops and service boutiques from “one of many” to “the one” with Holistic Brand Strategy.

On the studio's About page, we set out to communicate the heart behind the brand, while inviting readers into that story.

Through warm, concise copy, we highlighted the studio's mission, clearly communicated what they do, gave a glimpse into Chelsea's origin story, showcased her growing team, shared the brand's guiding values, and of course, invited potential clients to work together.

A few of my favorite lines from this page:

"Empowering brands to own their magic."

"You are wildly capable. I’m here to make sure you never forget it."

"It’s not just me and my laptop anymore. We’ve transformed from a one-gal design studio to a branding consultancy helping shops and service boutiques stand out and succeed worldwide."

"If your business is your heart, it’s mine, too."

"We dream of a world where more wholehearted founders are living their purpose and succeeding in business. Let’s create it together."

01/30/2023

When my clients and I are casting the vision for their new copy, I encourage them to look for inspiration outside their industry.

This helps them get a feel for what they're drawn to, without comparing themselves to their competitors or accidentally plagiarizing their copy.

One of my favorite examples of this was my client . They make beautiful photo presets based on real film stocks, but when we started working together a few years ago, we pulled inspiration from , , and even .

What do photo preset makers, an outdoor clothing company, a tech leader, and a cleverly branded bidet brand have in common?

Short, punchy lines that engage readers and spark curiosity.

Bold, no-nonsense messaging that quickly communicates what they offer and why.

And an emphasis on customer success stories to subtly position their brand as a trusted industry leader.

We put these concepts to work throughout Mastin Labs' website copy, but this line on their About page is one of them, and I can't wait to show you more.

Address

1421 SE Division Street
Portland, OR
97202

Website

https://www.kelseyohalloran.com/

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