COMN Collective

COMN Collective COMN is a qualitative insights collective built by athletes, coaches, & creatives from the world we study.

We blend deep cultural research with human-first storytelling to help brands understand who they’re serving, why it matters, and how to help them. HELPING HEALTH & FITNESS BRANDS UNEARTH INSIGHTS & INCUBATE IDEAS WITH OUR LIVINGLABS©

The majority of consumer research points to what people do, but qualitative research helps us understand why people do what they do. Together with our own fitness co

mmunity in our LivingLabs©, we explore what people think and feel, by watching, listening and engaging with them, while they explore your ideas and use your products in a real life environment.

Let’s run it back… Follow along the journey of through the vintage lenses that have captured our work on film over the ...
01/30/2026

Let’s run it back… Follow along the journey of through the vintage lenses that have captured our work on film over the past three years. Nothing captures the nostalgic vibe quite like film photography and there have been so many exceptional moments captured that we have to make this a two part series. So many incredible Athletes and teams we’ve worked with, so many incredible cities we’ve explored and so much amazing food! 

In total has shot more than 30 rolls of film since we started. Every project we do we capture hundreds if not thousands of photos, but it’s these film frames that really capture our work behind the scenes and the memories made on the road. 




One of the highlights of our work with FILA was partnering with their marketing team and our friends at to help bring t...
12/19/2025

One of the highlights of our work with FILA was partnering with their marketing team and our friends at to help bring their Bellissimo campaign to life—a rebrand strategy rooted in FILA’s Italian heritage and sport couture identity.

Over the course of our work we traveled to seven cities, and had more than a hundred real conversations with athletes, creators and tastemakers — people living sport in their own ways to co-test language, visual direction, tonality, and cultural fit.

And the campaign hit. It was stylish, confident, emotional — but grounded in lived insight. Not just nostalgia, but legacy reinterpreted.

Swipe through to see the campaign and how much authentic, insight-driven storytelling can make a difference in the perception of a brand.


Our Living Lab here in the Pacific Northwest has been quietly powering so much of our work — so we wanted to take a mome...
12/10/2025

Our Living Lab here in the Pacific Northwest has been quietly powering so much of our work — so we wanted to take a moment to reintroduce it.

It’s a space we built to explore, experiment, and learn with people, not just about them.

A place where insights, concept testing, workshops, nutrition and wellness can come to life in real time.

From athletes to students to creatives, our Living Lab allows us to connect with local communities in ways that feel natural, grounded, and deeply human.

If your hosting an event or looking to immerse your team in a day of sport and wellness — reach out or drop in — we’d love to host you.

We had such a meaningful week with the insights team at adidas ✨In just a few days we ran 23 focus groups with over a 10...
12/08/2025

We had such a meaningful week with the insights team at adidas ✨

In just a few days we ran 23 focus groups with over a 100 students!

We dove into youth culture, college life, shopping habits, and even tested out some new concepts.

Above all, we loved how sincere this work felt — feeling like a true extension of their whole team and connecting in a really deep level with all the students there.

Grateful for the trust. Thank you Dom and the whole adidas team, and to ASU for hosting us 🙏🏼

Our latest newsletter #004 is live.The past quarter has brought really meaningful projects with adidas, On, HOKA and mo...
12/01/2025

Our latest newsletter #004 is live.

The past quarter has brought really meaningful projects with adidas, On, HOKA and more; a refreshed agency identity rooted in who we’re becoming; the early spark of something really special in our work with the design team at Laceless; 1920's mustaches, Himalayan expeditions, and more.

Read the full newsletter -> link in bio.

Happy Thanksgiving from our COMN family to yours!!
11/28/2025

Happy Thanksgiving from our COMN family to yours!!

We had such a fun time this summer with our friends at , exploring the LA’s diverse sports landscape and culturally rich...
11/10/2025

We had such a fun time this summer with our friends at , exploring the LA’s diverse sports landscape and culturally rich neighborhoods.

What really stood out for us was the way we navigated the process together seamlessly. Caroline and her team were willing to be hands on, listening, learning, and participating in gathering insights from real athletes in real time.

We’re so appreciative of the trust and proud to have collaborated with such a thoughtful team!

We had such a fun time this summer with our friends at exploring LA’s diverse sports landscape and culturally rich neig...
11/10/2025

We had such a fun time this summer with our friends at exploring LA’s diverse sports landscape and culturally rich neighborhoods.

What really stood out for us was the way we navigated the process together seamlessly. Caroline and her team were willing to be hands on, listening, learning, and participating in gathering insights from real athletes in real time.

We’re so appreciative of the trust and proud to have collaborated with such a thoughtful team!

This past summer felt like a blur as we worked with 6 new brand partners and explored opportunities across 5 new markets...
11/07/2025

This past summer felt like a blur as we worked with 6 new brand partners and explored opportunities across 5 new markets. We were able to work with some amazing teams and met some incredible athletes along the way. As we head into the holiday season, there is no more nostalgic way to reflect on where we’ve been than to look through so photos from the journey shot on film 📸🎞️❤️

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Portland, OR

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+15033128970

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