09/09/2026
Enea Studio made gold jewelry meticulously crafted by three generations of goldsmiths based in Athens, Greece. They were attempting to grow a US presence through Etsy, yet everything was reading generic and inexpensive. Shoppers also couldn’t tell whether the studio or product was legitimate.
We shaped a world that invites people into the family’s Greek heritage and the natural beauty of their country — and made that story, along with 50-years of craftsmanship, the reason to buy. We also renamed the brand, Enea, from the Greek word for nine, a number with personal meaning for founder, Lakis Tasatzis.
Alongside the rebrand, Letter A partnered with MOONSHOT on product strategy, clarifying a crowded assortment down to a point of view they credibly could own: chains. Now Enea focuses on delicate chain-based pieces that “drape, dance, and glint with quiet magic”.
Enea walked away with a voice, a visual identity, and photo art direction. What’s been a delight is watching their team build upon it — new collections, new campaigns, all of it unmistakably theirs.
Brand Strategy
Naming
Logo + Brand Mark
Photo Art Direction
Voice
by Letter A
Creative Team:
Nikelle Orellana-Reyes
khira jordan
Product Strategy:
MOONSHOT
Photography:
Maria Saltaura