07/01/2012
Interesting that Walmart has far more fans and interactions (comments and likes) than Target. However, they have nearly the same number of PTA (people talking about) their pages.
Target has more overall posts than Walmart (2,803 vs 2,572 in the last 30 days). Yet Target themselves has posted only 50 times, while Walmart has posted 136 times. So the difference is fan posts.
Net-net-- Walmart is posting more frequently and driving more interaction. But these interactions are coming from the same people. Target has just as many active users.
Our recommendation to Walmart is to extend their reach by mixing up the content and trying more geo-targeted posts. Sponsored stories will help.
Our recommendation to Target is to post more frequently, since the audience base is already quite active compared to other major retailers.
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