The Maxwell Method

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The Maxwell Method Brand strategist. Wellness industry lifer. I help founders who are great at what they do package and promote their wellness brands. Location-independent.

10/21/2026

I know we do this every year…lament towards the end before the year is even done. But still…

Before another year begins…
Reflecting kind of wraps it up don’t you think?
Weighing what worked work and what didn’t. What you decide to let go of. What you make peace with. The risks you took. For me that was moving to Madrid for a few months. Rebranding my business while rewriting my life. Coming back to the states to spend time with my parents and do a roadtrip with my 74 year old dad.

All little and big things matter. All of it. Man oh man, what’s in store for 2027?

May we look after our breast health as intensely as we look after our skincare and our matcha-Pilates rituals. It’s not ...
10/19/2026

May we look after our breast health as intensely as we look after our skincare and our matcha-Pilates rituals.

It’s not a dig at you; it’s a wish 🙏🏾

I know many of us are told to wait until age 40 to get our mammograms and ultrasounds done. As much as you fight for other things important to you, also be your strongest advocate for these exams. Research shows the earlier the better for risk assessments (age 25 preferably).

With love,
Tasha 💗


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The American College of Radiology recommends every woman get a breast cancer risk assessment by 25 to see whether she needs screening before 40. Women who come out higher risk should start yearly mammograms somewhere between 25 and 40, depending on their specific risk.
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Everyone’s mad about AI avatars right now. But I used one. And here’s the thing: it’s not so black and white. Let me exp...
10/18/2026

Everyone’s mad about AI avatars right now. But I used one. And here’s the thing: it’s not so black and white. Let me explain. ✋🏾

About a year ago, I was living in Lima, and I wanted to be out exploring more than I wanted to be inside filming. So I recorded my likeness and uploaded it with my voice to an avatar app, and started testing it in trial reels.

Trial reels are for strangers, thankfully, and they had no idea it wasn’t me (to be fair, they didn’t know me anyway.)

But it never felt “right”, so I never posted it to my main feed. (It was the eyes, especially… mine have a sparkle, and hers were flat.)

The cruel joke of it all? You build a business you can run from anywhere. You get to live in these beautiful places. And then you’re stuck inside creating content 😭

So sometimes the choice is: let the tool show up for you, or post less and stay fully you.

I don’t have a perfect answer. But I wrote about it at the time on my Substack 💌 Link in bio.

Would you use one? 🧐

10/13/2026

When you realize the problem is you 🫠

For a long time, I prided myself on wearing all the hats in my business. Now I’m like, no ma’am, absolutely not.

I can’t be the admin, the ops manager, the accounts payable person, the writer, and the marketer. It’s a lot.

VAs have helped, and I recently took on a business partner for one branch of my business. It feels good.

Sometimes wanting 100% control is the only thing blocking your growth. Building something of your own doesn’t mean building it alone.

Wearing all the hats too? Let me help you take one off. Book a strategy session, link in bio ✨

10/12/2026

When you remember that the niche is YOU. Your thought process, the experiments in life that you make, the leaps of faith that you take, the ways you produce for yourself. You are the niche. Everything else is just a byproduct of that and the container that you pour into. Don’t ever forget that.

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Hi Natasha, brand strategist and chronic traveler. I share honest stories and lessons on my life, what it’s like to work for yourself, and how I left the traditional matrix behind. Come on in if this feels familiar. 💗

Sometimes we need to remind ourselves who the f*%$ we are. Write it down in your morning pages like I just did:Who I’ve ...
09/29/2026

Sometimes we need to remind ourselves who the f*%$ we are.

Write it down in your morning pages like I just did:

Who I’ve shown up for in my friendships

How I’ve brought beauty into the world

How I’ve survived 3 layoffs in my career and still transcended

Help others create their own thing for their own stability too

How I moved myself abroad 3 different times solo with 2 (and a half? 🥲) suitcases and my Malti-sh*tz Nala

Things like this remind me during my periods of self-doubt to keep going 🙏🏾 In some woo woo circles it’s called trust muscle exercises, but I prefer calling it “remind yourself who the f%* # you are”.

Ok now it’s YOUR TURN 🙌

My niche is wellness. My last three clients aren’t.With the contractor I was like…what the heck do I know about roofing?...
09/28/2026

My niche is wellness. My last three clients aren’t.

With the contractor I was like…what the heck do I know about roofing? I really thought about referring him to somebody else. And with the artist, as much as I love art, especially modern art, I did think to myself, maybe I should send him to a brand manager for artists.

But what the contractor actually needed was SEO, not a roofing expert. And what the artist needs is for people to find him online, not only by walking past his gallery.

So here’s pretty much what I figured out.
My niche doesn’t have to be an industry, and neither does yours. It can be how you work. For me, that’s taking what someone already has and putting it together in a way people get.

I share the whole story on Substack, plus the 5 steps I used to turn a pile of ideas into one offer. Take what you need. 😘

Link in bio to read it. 💌

09/26/2026

Me running my own business and finding out every boundary I skipped cost me money.
But I swear I’m okay 🙃

Boundaries I have now:

1. No contract, no start.
2. Two rounds of revisions included. Anything after that is extra.
3. I price by project, not by hour.
4. I charge what the work is worth, not what I guess you can pay.

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Hi I’m Natasha 🙋🏾‍♀️ a brand strategist and chronic traveler who left the traditional path. I’m not a money expert, just someone learning a lot about money by working for myself. 😮‍💨Follow along for more of what I’m figuring out.

09/23/2026

If you have a tendency to swallow your truth, let’s stop that right now. As a recovering people pleaser, the best thing I can share is to test out your NOs.

In the past, when someone would ask me if I wanted to do something that I knew deep down I didn’t want to do, I would be playing worst-case-scenario in my head. Worried a friend would be upset, worried I wouldn’t get a promotion, worried about all sorts of make believe things…

The single biggest change I made was working my NO muscle. And you know what? It got stronger and NOs became light as a feather over time. AND most responses were “ok sure no problem, thanks for letting me know.” No mean girl blow outs. No losing a client.

Saying my truth honored me and the person on the receiving end. And man, that feels good. Some of the major changes in my life lately have started with a small no.❤️

What’s one no you’ve been sitting on? Tell me below 👇

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Hi, I’m Natasha. Brand strategist, chronic traveler, and someone who left the traditional path behind. I write more about self-worth and growing as a founder on my Substack 💌 Link in bio.

09/11/2026

Today isn’t just the anniversary of 9/11. It’s also my dad’s birthday.

And it’s this strange combination…celebrating his birthdate and the life he lives and at the same time being in acknowledgment of what this day feels like collectively, knowing how many people didn’t survive. I’m sure we all think of the heroes from that day, everyone who was lost, and the loved ones they left behind.

Dad and I went on a road trip a few weeks ago through the Northeast and New England, and made sure to visit the 9/11 Memorial first. It’s crazy to think it’s been 25 years, and yet the memories of watching it happen, and the helplessness, still feel so visceral.

With love to the families. May we never forget. ❤️

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