09/24/2026
I ran across this statistic and it surprised me.
I assumed the main reason small businesses don't have websites would be cost. So when I got the idea for QuincyBiz, I wanted to make it cost less than traditional sites. And it IS cheaper.
But according to this survey, cost ISN'T the biggest reason. The most common answer was essentially, “I don't think I need one.” And a significant number said referrals are their most effective source of new business.
Honestly, I still think a website is a good idea, but if referrals are working and someone genuinely doesn't see a need for a website, that's their decision.
What interests me is the other group: the people who would like a website but haven't gotten one because it feels too expensive, complicated, time-consuming, or just like one more thing to deal with.
That's much more interesting to me, because that is a problem I can actually help solve, through QuincyBiz.com