Tyler McLean Local Marketing Consultant

09/10/2025

Big Marketing Shift Happening

Have you noticed fewer people are “Googling” everything these days?

Google just reported a dip in search traffic as more people are turning to AI tools (like ChatGPT) for answers and recommendations.

And here’s the kicker, many websites are now encouraging visitors to use AI instead of traditional search.

So… what does this mean for local businesses here in the Triangle?

✅ Your Google presence (website, reviews, business profile) is still critical

✅ But you also need to think about how AI “reads” and recommends your business

That’s where I come in 👋

I help local businesses in Raleigh, Wake Forest, Cary, and Durham stay ahead of the curve with smart digital marketing—so you don’t get lost in the shuffle as search changes.

📲 Curious how this shift might affect your business? Let me know!

07/28/2025

🚩 Biggest red flag? When someone promises you exact marketing results.

I’ll never promise something unrealistic — but I will show you what’s possible.

Had a client sign up just 2 weeks ago. We launched his Google Ads and he’s already sitting at:

✅ 15 legit leads booked

✅ ~5X return on ad spend — after paying employees and covering all costs

Here’s the kicker… he told me up front he hated Google Ads. Said it never worked before, never saw himself showing up, and figured it was just a money pit.

He had no visibility on Google — which is actually the biggest and most valuable market for his business!

Turns out, he’d just never had the right setup.

It’s like blaming the GPS when you’re using a broken map. You just need someone who knows the route — and has the right tools to guide you.

Digital marketing does work. You just need the right partner.

Let’s chat. I’ll show you what’s possible — no wild promises, just smart strategy.

Send a message to learn more

07/11/2025

2 Free Things Every Local Business Should Be Doing (But So Many Still Don’t 🤯)

Hey — quick tip for any business owners out there…

Lately I’ve seen yard signs, Facebook ads, even full truck wraps…
But when I look them up online — like a regular customer would — they don’t even show up on Google.

Here are 2 free things every business should do first:

✅ 1. Set up your Google Business Profile
It’s free, easy, and helps you show up when people search for what you do in your area.

✅ 2. Start collecting Google reviews
You don’t need hundreds — just a few solid reviews can build major trust. People check these every time before calling.

💥 Bonus: Google even gives you your own link and QR code to make asking for reviews super simple.

Honestly, I’ve seen remodeling companies doing $10K–$100K jobs that don’t even have this set up. That’s like building a house with no address. I should probably tag them here LOL!

If you’re not sure where to start, message me — I’ll literally walk you through this for free. No pressure, just trying to help good local businesses show up right. 👍

07/09/2025

One photo, but it captures everything that matters — time with my daughter, flags flying, and a chance to slow down for a bit.

Grateful for moments like these.

Hope your July 4th was a good one!

07/03/2025

👀 Let’s Talk About Word of Mouth in 2025

Guys, seriously — word of mouth doesn’t stop at the recommendation anymore.

Think about the last time someone told you about a business — maybe a friend or family member said, “Hey, you should use this person.” What’d you do next?

You looked them up online.

We all do it.

So let me ask — have you looked your own business up lately?

Does it actually look like how you want to be seen?

Is your website up to date? Do your reviews build trust or scare people away?

If I’m choosing between two businesses that were both referrals, I’m going with the one that looks dialed in online — clean site, strong reviews, easy to contact. The other one? I’m out.

That’s just reality now. And honestly, this is just one small piece of what I do — but it’s an important one. Because if your digital presence isn’t right, you’re losing people who were already ready to work with you.

I can show you how or do this for you.

07/01/2025

📣 Real Talk About What I Do

I’ve been in sales and marketing for 8+ years — and I’m still learning, testing, and pushing every day to get better results for local businesses.

Right now, I’m a consultant with Hibu, a full-service digital marketing agency that helps businesses grow online with:

✅ Websites that convert

✅ SEO (so you actually show up on Google)

✅ Review automation (because people check them)

✅ Email + text marketing

✅ Paid ads across Google, Meta (Facebook/Instagram), and Amazon

But here’s the kicker…

We’re not just “another agency.”

📌 We’re Premier Partners with Google, Meta, and Amazon — and we’re the only marketing company that holds top-tier status with all three.

Translation?

The biggest ad platforms trust us.

We get insider training, priority support, and better tools — and that gives you a real edge.

I’m not here to push products you don’t need. That’s not my style.

But if I were running your marketing budget, I’d tell you exactly what I’d do to get more leads coming in — efficiently and predictably.

Want me to take a look at your business and give you a real breakdown?

📲 Book a free check-in here — no pressure:

👉 https://form.fillout.com/t/6UyrG9jHdCus

No fluff. Just honest advice and a plan if you want one.

07/01/2025

👋 Welcome to Tyler McLean Marketing!

Hey everyone — I finally made this page!

I'm Tyler McLean. I live in Wake Forest and work with local businesses all over the Triangle — Raleigh, Cary, Durham, and surrounding areas (and honestly, anywhere in NC or beyond).

I’ve been in sales and marketing for about 8 years — a mix of career roles and running my own business — and I’ve been with Hibu for almost 2 years now. I'm super proud and passionate about what we do. It’s rare to find something that actually delivers in this space, but I get to help real businesses grow, see leads come in, and be part of that journey — and I love it.

A little about me:

✔️ I’m one of the few actually born and raised here — I went to Leesville Road High School (yes, that was a while ago now 😅) and then Appalachian State for college

✔️ I’m big into all things sports — you’ll probably catch me in a local rec league or out working on my golf game (it’s a work in progress, dont ask LOL!

✔️ My wife and I have a soon-to-be 2-year-old, so life’s busy and awesome in the best way

✔️ And I’m a bit of a business/marketing nerd — I love talking strategy, growth, and yeah… I even watch business shows for fun (Power Moves with Shaq & Reebok was 🔥)

Who I work with:

✅ Home service pros (landscaping, HVAC, pressure washing, etc.)

✅ Medical & dental offices

✅ Restaurants, tax pros, vets, law firms — really any local business looking to grow

I’ve helped over 40 local businesses so far and counting. Whether it’s SEO, ads, websites, review strategies — or just figuring out where your next customers are coming from — I’ve got your back.

📲 If you ever want a free online presence check or just want to talk shop, here’s the link:

👉 https://form.fillout.com/t/6UyrG9jHdCus

Or message me anytime. I’m always down to help or point you in the right direction.

Thanks for following along — excited to share more helpful stuff soon!