Edge Advantage - Ecommerce Solutions

06/18/2020

"32.8% of shoppers are buying retail goods as much as they did before the coronavirus outbreak but are now making their purchases online"
The numbers don't lie.
If you ever thought of taking your shop international, the Edge team is here to help.

A PYMNTS.com report found that, while some consumers have transitioned purchases to digital channels, a larger number haven't made any shifts.

06/15/2020

If on the fence, the stats speak for themselves - it's time to get moving and the Edge Team can help!

Online sales have risen during the pandemic, but it’s unclear which consumer spending patterns will persist, according to a study by Mastercard. 

05/13/2020

Most agree - buyers have significantly shifted to on-line either out of necessity or a habit that is now applied to each purchase out of "an abudance of caution". And most also agree - this may not last.

So what does happen to your ecom business if and when we return to "normal" ? What will "normal" look like for you and can you control it?

The Edge Team believes you can and we're here to help. We specialize in small and medium size businesses. Whether it's an overall review of your business plan, questions on how to grow cross-border or issues with payments and fraud, our experts are standing by.

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Ecommerce sales are up and shipping carriers such as USPS, UPS, and FedEx have responded admirably to demand in the face of numerous coronavirus-induced shutdowns and restrictions. That is the good news for ecommerce sellers. Unfortunately, supply chains have suffered. That’s the bad news.

05/12/2020

A few ideas to keep in mind

1. Audit your website: 40 percent of web users abandon a site that takes more than three seconds to load.

2. Keep customers informed about how the shutdown is affecting your product availability, shipping speed and more. This will give them greater confidence when they make a purchase

3 Making an appealing pitch. While many people are cutting back on their spending habits, almost everyone is still buying necessities that keep them happy and healthy while at home. How can you make your product appealing and necessary?

More good ideas in the article and its a quick read

Even amid a global economic downturn, there are still opportunities to woo new buyers.

05/11/2020

Running your own business is a daunting adventure and now with COVID it seems as tho so many extra roadblocks have been thrown down in my path.

I can be my own worse enemy but #8 on the list, that one makes the job of staying positive and focused a bit easier in these uncertain times.

Here are hacks to get your negative self-talk under control.

05/06/2020

If you use the post office to ship outside the USA, check the list first. USPS no longer accepting to many destinations including addresses for US citizens posted abroad. (APO/FPO/DPO).

Information about disruptions that may affect service for customers shipping internationally.

05/05/2020

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills

05/05/2020

“POPSUGAR is about celebrating women and helping them pursue their dreams so we wanted to help however we can,” says founder and president Lisa Sugar. “We will get through this together.”

05/05/2020

"POPSUGAR is donating 50 million advertising impressions across its owned and operated channels to female-run small businesses as well as design resources to help these companies create new ads to reach women."

“POPSUGAR is about celebrating women and helping them pursue their dreams so we wanted to help however we can,” says founder and president Lisa Sugar. “We will get through this together.”

05/05/2020

"Brands who fail to stand out on social or lack the ability to analyze social data are missing a big business opportunity, which can be crucial for future success.”

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills

04/20/2020

https://www.entrepreneur.com/article/283832

There are billions of customers out there, and nearly as many ways to get them interested.

04/10/2020

“Never ever build anything first - go to your market and find out exactly what they want and then build your service offering around that.”

Whilst launching a business in the current climate may seem inadvisable, there are certain industries that are still thriving – the digital learning and coaching market being one of them.