05/25/2026
Most business owners track top-line sales and miss the âinvisibleâ numbers that show if theyâre growing or dying. If you donât know your CAC, LTV, and customer satisfaction, youâre flying blind. Pull it from your POS/CRM weekly and track it.
Sidneyâs favorite metrics to track:
⢠Customer Acquisition Cost (CAC)
⢠Customer Lifetime Value (LTV)
⢠Return on Investment (ROI)
⢠Return on Ad Spend (ROAS)
⢠Cost Per Lead (CPL)
⢠Cost Per Acquisition (CPA)
⢠Conversion Rate
⢠Marketing Qualified Leads