FieldGoods Design Co.

FieldGoods Design Co. ↟ helping founder-led brands thrive in their field
↟ thoughtful design with a handcrafted soul
↟ branding + illustration

12/11/2025

Got to tap into my architectural roots a little bit with this one 🏢☕️

I love designing custom apparel for small businesses—especially when it means illustrating local storefronts and combining architecture with other design elements.

This custom t-shirt design for turned out beautifully in blue and tan, so if you’re in Richmond VA, stop by their shop to grab one (or both!) and a tasty cup of joe.

And if you’re a small business looking for custom design work: illustrations, apparel design, branding—let’s chat!

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[custom illustration, small business merch, coffee shop merch, coffee shop illustration, branded apparel, brand designer, hand-drawn apparel, tshirt designs, illustration process, small business branding, coffee shop apparel, craft branding]

So excited to reveal the new brand identity for Hidden Path Candle Co., a small-batch, family-run candle business inspir...
11/20/2025

So excited to reveal the new brand identity for Hidden Path Candle Co., a small-batch, family-run candle business inspired by the outdoors ✨🌲

They came to me with incredible products, but their DIY branding was holding them back from getting into the bigger artisan markets they were ready for.

We built a warm, handcrafted identity with a hand-drawn mark that nods to their family story, plus new labels and packaging that finally match the quality of their candles.

If you’re a maker or small-batch goods business hitting that same “we’ve outgrown our DIY look” moment, this is your sign it might be time to level things up!

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[brand identity, small business branding, logo design, packaging design, custom illustration, candle branding, artisan branding, small-batch candles, rustic design, rustic logo, outdoor logo, outdoor branding]

Your brand mark is everywhere. Make sure it’s one worth remembering!If your brand mark could be swapped out with a compe...
11/18/2025

Your brand mark is everywhere. Make sure it’s one worth remembering!

If your brand mark could be swapped out with a competitor’s and no one would notice, it’s time to rebuild it. Let’s make sure your mark tells your story.

I’ve got one branding spot left for 2026! If you’re ready to establish a visual identity your customers can’t forget, let’s talk!

In an oversaturated candle market, you can’t be everything to everyone. So with Hidden Path Candle Co, we had to decide ...
11/11/2025

In an oversaturated candle market, you can’t be everything to everyone. So with Hidden Path Candle Co, we had to decide what’s the real story here?

Angel (the founder) said: “I see myself in a general store atmosphere in a cool downtown, but want to hone in on an outdoorsy niche... just not sure how far to go.”

That’s the tension most craft business faces.

So we landed on the vibe of a modern general store with an outdoorsy undertone → Warm. Grounded. Family-focused. With just enough adventure baked in.

The palette we built is rustic enough to feel handcrafted. Bold enough to stand out on a market table. And timeless enough to grow with the brand.

Here’s what most designers miss: Color isn’t just aesthetic, it’s strategy.

The right palette filters your audience, sets pricing expectations, and tells your story before anyone reads a word.
Wrong colors = wrong customers.

→ If you’ve been struggling to figure out what your brand should feel like, DM me and let’s talk it through!

I create brand identities for craft-focused business owners who need design work that reflects the care they put into their craft.

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[small business branding, craft business owner, brand designer, brand color palette, brand colors, brand identity design, branding studio, graphic design studio]

11/06/2025

A peek at some of the hand-drawn illustrations I’ve been creating for , a new coffee shop coming to Richmond, VA ☕️

Can’t wait to share more once the custom illustration set is finished! These small details make all the difference in bringing a brand to life.

A lil peek at some of the brand work for Duke’s Dog Lodge!Inspired by rustic serif type (you know, the good fonts from o...
11/04/2025

A lil peek at some of the brand work for Duke’s Dog Lodge!

Inspired by rustic serif type (you know, the good fonts from old National Park signs), this branding brings outdoorsy charm with a touch of that nostalgic camp vibe.

And of course, Duke sits front and center as a wise steward of the land 🏜️

They chose to skip the typical cutesy dog logo and lean into something with more grit, warmth, and story—just how we like it around here.

Whoop whoop! Excited to start digging into some of the brand’s I’ve had the joy of working on the past few months!First ...
10/22/2025

Whoop whoop! Excited to start digging into some of the brand’s I’ve had the joy of working on the past few months!

First up: Dukes Dog Lodge 🐾

A dog boarding and daycare lodge that’s earthy, welcoming, and rooted in the outdoors. Think national park adventure meets your dog’s home away from home.

For their color palette, we mixed desert-inspired tones from their home in San Tan Valley, Arizona, with pops of bright, earthy color to bring that warm, national park energy to life!

Save this for your next project if you love earthy color palettes, outdoorsy brands, or that fun adventurous vibe!

It’s official! I’m still here and my process-style vids aren’t going anywhere either. I’ll just be sharing more for the ...
10/20/2025

It’s official! I’m still here and my process-style vids aren’t going anywhere either. I’ll just be sharing more for the businesses and people I work with rather than for myself, and highlighting the design behind the awesome brands I get to work with!!

08/21/2025

Chose this song for the vibes, started editing my clips together, and the ‘spinning round’ part perfectly lined up with my spinning zoom clips and if that’s not fate idk what is ✨

What do we think of the print? I’ll be honest this was the best pull of the test batch, so I’m still undecided if the messier linework is gonna cut it or not. But it was fun to quickly draw something and print it as an experiment!

also, shoutout to for sharing a reel about .video [a while back but it’s new to me!] because I’ve had this opening text animation in mind for months now but haven’t had the time to learn after effects to bring it to life.

Can’t believe I’ve been missing out on jitter, it’s so dang quick I made an account and figured out the software enough to created these motion graphics in 20 min which still blows my mind!

And if you’re curious about the process that came before printing this peach tree, check out my last reel!

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08/19/2025

Tried to let go of the pressure to make every line perfect with this one and just let it be a little loose, and I gotta say it was so much more fun 🍑🌳

Haven’t moved from idea > sketch > ink this fast in ages, and it reminded me how good it feels to just make something for the fun of it!

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Richmond, VA
23173, 23218–23242, 23249–23250, 23255, 23260–23261, 23269, 23273–23274,

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