B&G Collective

B&G Collective We help builders and contractors get more leads, better clients, and a legit online presence. Let’s build momentum.

Branding | Websites | Paid Ads

B&G Collective blends strategy and design.

Guess what our highest performing keyword on Google Ads for 2025 is?Hint, it’s a “near me” type search that alone genera...
11/17/2025

Guess what our highest performing keyword on Google Ads for 2025 is?

Hint, it’s a “near me” type search that alone generated $1.3 Million in 2025.

⬇️COMMENT below your best guess.

11/14/2025

Builders, Remodelers… if you’re doing $500K–$5M a year and STILL not seeing real ROI from your marketing, something’s off.
We advise marketing and create systems that consistently bring in 10–20x returns.

Want in? Link in bio.

Ok, “no one” is an exaggeration. But we speak to remodelers across the country constantly, and the reality is, most buil...
11/06/2025

Ok, “no one” is an exaggeration. But we speak to remodelers across the country constantly, and the reality is, most builders and remodelers are too intimidated to advertise.

They aren’t being seen, aren’t being found, and aren’t winning projects from Google. (Or any other channel online)

But the best remodelers are. And the brave ones who do advertise, have the advantage.

SEO and FB ads have their place but Google Ads is necessary to scale quickly and effectively. And any agency that says it’s not is lying to you.

Get a marketing partner you can trust.

We’ll even map out the entire strategy for you before you ever spend a dime on ads.

Comment NOBODY, and we’ll send you a DM with more info.

10/17/2025

POV: you invested in your marketing, partnered with us and got results

When you choose us, you gain a family dedicated to bringing you results time and time again.

Interested in changing your narrative? Let’s chat.

If you're a Builder or Contractor and want to know a marketer's perspective of what to do in Q4 ➡ SWIPE
10/15/2025

If you're a Builder or Contractor and want to know a marketer's perspective of what to do in Q4 ➡ SWIPE

10/08/2025

so much time, dedication, and intention goes into everything we do⭐️🫶

Adrian & Kayla have ‘Gone Fishing’ 🎣To all our clients, friends, and partners we’ll see you all again on Monday 😄
07/16/2025

Adrian & Kayla have ‘Gone Fishing’ 🎣

To all our clients, friends, and partners we’ll see you all again on Monday 😄

Ever feel like your marketing is “doing all the things,” but still missing the mark?You’ve got ads running. A nice-looki...
07/07/2025

Ever feel like your marketing is “doing all the things,” but still missing the mark?

You’ve got ads running. A nice-looking site. Maybe even traffic.
But the leads? The booked projects? Still not flowing.

The truth is, ads and branding aren’t magic on their own.
They work best when they work together.

Your brand builds the trust people need to take that next step.
Your performance marketing gives them the nudge to move.

If your system is missing one or the other, it’s going to feel like pushing a boulder uphill.

This carousel walks through what we see all the time, and how to fix it.

If this sounds like where you’re at, let’s chat.

06/30/2025

Clicks don’t pay the bills. Clients do.

Way too many marketing agencies get excited about vanity metrics,impressions, clicks, likes, but can’t show you what really matters: return on your investment.

Last week, we ran a report for a remodeling client and saw a consistent 20x return on ad spend since January. That’s the power of performance-backed strategy.

No special tricks. Just results.

And to make this level of clarity available to more business owners, we’re giving away the Booked Out Blueprint, a step-by-step plan to build a lead-gen machine for your service business, in 30 days or less.

It’s free. It works. And if you’re a contractor, remodeler, or builder, it’s built for you.

Click the link in the comments.

06/20/2025

Why aren’t your leads turning into paid jobs?

Part 2: Your website isn’t closing the deal.

You’re getting traffic.
People are clicking through.
But they’re not taking action.

That usually means one thing:
Your website isn’t doing its job.

Maybe it’s outdated.
Maybe it’s confusing.
Maybe it doesn’t guide them toward the next step.

Your website isn’t just an online brochure, it’s your hardest-working salesperson.
And if it’s not converting leads, it’s costing you business.

A good website does more than look good.
It needs to be clear, compelling, and strategic, from the visuals and layout to the call to action and color choices.

If your site isn’t closing the loop, it’s time to fix it.

Let’s start with your site and work our way forward.

Before you sign with another marketing agency, ask them one thing: Are you here to look good, or to make me money?“Red F...
06/12/2025

Before you sign with another marketing agency, ask them one thing: Are you here to look good, or to make me money?

“Red Flags You Shouldn’t Ignore”

Here’s how most agencies dodge accountability:
They’ll talk in buzzwords.

They’ll flex impressions, reach, and click-through rates.

But ask them what actually moved the needle for your busines and watch them stutter.

Next time, ask these two questions before you cut the check:
What’s your definition of a qualified lead?

How do you measure ROI from those leads, start to finish?

If they can’t answer in one breath, or if they push it back on you, that’s your cue to walk.
You’re not just paying for pretty reports.

You’re paying for real business growth. For closed deals. For booked jobs.

A real partner:
Tracks follow-up
Connects spend to revenue
Optimizes for outcomes, not optics

If you’re tired of paying for busywork disguised as strategy, hit us up.

06/12/2025

A lot of marketing agencies run your campaigns like they’re playing with Monopoly money.

But if half those leads ghost, can’t afford you, or “need to ask their wife,” you’re not growing, you’re spinning your wheels.

Here’s how to prequalify leads inside your ads, before they ever talk to you:

Call out exactly who your offer is for (and who it’s not)

Be specific about pricing, timeline, or service scope

Use lead forms that ask key qualifying questions, like budget, urgency, or project type

Good leads respect clarity.

The rest? Filtered out before they waste your time.

Address

Richmond, VA

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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