JR Lisk, Inc.

03/28/2025

Introducing my updated website!

Thank you, Nipun Trivedi and the Frogiez team, for designing and developing the site, and Kate Wark, for the photos.

A journalist and content marketing expert who provides writing, ghostwriting, editing and marketing strategy services to B2B and B2C businesses.

10/30/2024

Most of my work for Inc. mag is un-bylined. I got to put my name on this event recap piece, and it is more gratifying than I expected. :)

Founders may worry about ceding control by accepting outside capital, but an investment partner who understands your vision can unlock growth opportunities.

10/11/2024

Has Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, one of the largest home-building companies in the U.S., really reached her limit with ad agencies? Check out my latest Q&A for Association of National Advertisers mag to find out.

Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, didn't intend to spark an industrywide debate when she dropped an article on LinkedIn detailing her frustrations with ad agencies. She received a mouthful in return from brand and agency reps alike and now has a much s...

03/08/2024

I turned 10. Wow. Like my daughter who is actually 10, I feel both young and old. Here are some quick musings about where I have been and where I hope to go.

https://jrlisk.com/2024/03/07/jr-lisk-inc-celebrates-10-years-of-business/

Also on JRLisk.com: 15 new project recaps and a letter to my work diary.

A decade. A decade of writing for the biggest business publications on the planet under my own name and on the behalf of CEOs, CTOs, CMOs, and serial founders. A decade of editing articles and spec…

01/29/2024

I first met Seth Greene, founder of and host of the Sharkpreneur podcast, through a project for Inc. mag. I interviewed him about his entrepreneurial journey.

Well, we flipped the script. Here I am answering instead of asking the questions for a change!

Our discussion covered:
- How it’s important for companies to develop content strategies and execute them.
- Why there are communication challenges within the ad tech industry.
- How having a strong background in writing is useful for content creators.
- Why it’s vital to work with others who share the same values as you.
- How content creators should keep themselves open to work with other writers, designers, and developers.



Check out the podcast here: https://podcasts.apple.com/us/podcast/from-creative-writing-to-corporate-content/id993002971?i=1000643328252

Or the video here (gulp!): https://www.youtube.com/watch?v=jIAFxkhbyFs

10/26/2023

It is that time of year again... the time when I get to teach and learn from college students. Thank you Dr. Besharat Mann for having me back again. Here are some takeaways from my interactive presentation with two college classes on branded content's role in digital literacy and the media ecoystem.

By Jacqueline Lisk Last Wednesday I spoke to Wesleyan University students in Dr. Rachel Besharat Mann’s Contemporary Literacy course about branded content and its role in the media ecosystem.…

10/18/2023

Hi friends,

I am writing a series for ANA on data privacy laws and their impact on marketers. I have some great interviews lined up, but I would love to connect with an additional expert or two. If you or someone you know can speak to this topic, would you mind reaching out? Thanks!

08/10/2023

What does it take for brand advertisers to maximize the value of their TV advertising and reach audiences across a fragmented landscape? A new report from Comcast Advertising answers exactly that, and yours truly got to write about it.

You will have to create a free ANA account to read this, but it is worth it! ANA has tons of great resources.

What does it take for brand advertisers to maximize the value of their investment in TV and reach audiences across a fragmented landscape? A new report from Comcast Advertising provides answers.

06/15/2023

I was blown away by these women and honored to tell their stories.

Moms in recovery share how they overcame guilt and shame to repair relationships with loved ones and themselves.

03/10/2023

I have been slacking at sharing work projects lately, largely because I am trying to limit my time spent on social media for all the obvious reasons. I feel like last time I made a disparaging comment about social media, my FB engagement numbers dropped over night, so maybe no one will ever see this... But just in case, here is an article I am proud of. It's about how will impact marketers. Check it out if you have a moment!

ChatGPT, the large language model chatbot that debuted to great fanfare in 2022, can drive marketing efficiencies and foster creativity, but brand managers need to ensure that humans are the ultimate arbiters for what kind of messaging will resonate with their audiences. Even brand managers who are....

10/31/2022

Writing this piece about living with a loved one’s addiction was an emotional, enlightening process. Blown away by the strength and bravery of the people I interviewed. These kind folks shared their stories with the goal of helping others. Thank you Point32Health for sponsoring the story, Boston Globe Media for the assignment, and Heather Ross, Timothy Gulick and Beth Syverson for your candor and wisdom.

Real people weigh in on the toll addiction has taken on their families and the importance of self-care.