Principle

11/07/2025

A huge and heartfelt congrats to the team at Credence who—if you haven’t heard—is now a recognized restaurant. It does NOT feel like five years ago that we began our brand percolation with and to watch this concept grow from a ‘maybe’ to a moodboard to a Michelin-worthy destination is pretty darn awesome. Thanks as always to LG and also for inviting us along to bring this lovely brand to life.

01/13/2025

Ushering in the new year with the launch of a beloved client’s new brand + pixels: . Link in bio.

12/22/2024

Wishing you and yours an abundance of cheer, an extra helping of pie, and maybe, if we’re lucky, a flurry or two.

12/19/2024

These days most people recognize that a brand is much more than a logo. What they may not realize is all the conversation, research, reflection, and words, words, words that it takes to get to the part of a brand people see and interact with. Words that our team works very hard to synthesize into a client’s brand platform statement—a succinct, organizing idea that anchors people around a shared purpose while serving as a strategic springboard for the design, writing, and other fun that follows. (Like the typography that further embodies the brand’s ethos, which you can see at play here.)

Assembling this little strategy sampler reminds us how very special and inspiring our clients and their projects are. We’d say we have no words, but… clearly we have a few. Can’t wait to see where 2025 takes us—happy holidays!

Featured clients:
01. Un**es for Everyone
02. Peace Love Dogs
03. Southern Smoke Foundation
04. Buffalo Bayou Partnership
05. Sterling
06. Chris Shepherd
07. Zadok Jewelers
08. Wing Aviation
09. UT Nourish
10. Goode Co. Restaurants
11. Goodsmith
12. Gallant Industrial
13. Ion District

11/22/2024

Carving out time for a present-stealing, pottery-sculpting, face-stuffing, kids-meal-packing week of team togetherness. Special thanks to and for their hospitality and respective fire-finished mastery!

Photo ninja:

11/14/2024

Nothing energizes our team like a project kickoff—we’ve eagerly awaited this work and the opportunity to devote our attention to a new client who already holds our deepest respect. Amazing Place is a nonprofit that empowers families facing the challenges of dementia and Alzheimer’s, providing thoughtful daytime programming, extensive caregiver support, and education around brain health for all. So many lives are touched by dementia. Looking forward to linking arms with this extraordinary group as they expand their reach and deepen their footprint in new and exciting ways.

11/01/2024

The assignment: to boldly claim vision; to welcome people from across the world; to equip visitors to navigate HMD’s leafy, nine-square-mile neighborhood; to offer a primer on 21 premier cultural spaces. The solve: 1–creating a Plan Your Day interactive map experience, the heartbeat of HMD’s new website, and 2–designing its printed counterpart, a highly considered, no-nonsense informational guide, now available at all HMD institutions.

09/19/2024

07/30/2024

Nestled in the rolling Texas Hill Country on the edge of Lake Travis, overlooking the water and enveloped by sky, The Well is a private space for individuals and groups to gather. Its aim is to offer people who are doing good and important work a sacred space to move themselves forward — which may mean, for some, simply a place to be still. For others, a place to stoke productive discussion, or to workshop an interesting idea. For all — a place to stretch their legs, and in turn, their minds.

When our community’s most compassionate voices are strained — hands tired, nerves taut, thoughts muddled — The Well serves as a place to unwind; to untangle; to create; to exhale

05/29/2024

Team hangs. Two- and four-legged.

03/08/2024

The trick to loving your job? Take on jobs you love. Case in point—we’re still riding high from kicking off a dream project in the wilds of South Texas.