01/23/2020
Facebook Ads “Don’t Work”
Time and time again I come across healthcare professionals who have attempted to “try out FB ads”.
They think its simple because their children use facebook. A huge misconception for all ownsers is simply boosting a post will get results. Many owners believe once they figure it out they will finally be able to scale their business.
Boosting a post doesn't target any interest or even a lookalike audience. Does those terms have you baffled? I bet so just like most terminology I hear in the medical profession.
Once a post is boosted, owners feel they are running traffic, but they have no sales pages, webinar, or funnel ( more industry technobable). Point is business just have a website, and feel it is mandatory. This is beginning to be outdated when trying to improve sales, especially when running ads online.
Once the boosted post is active owners let this run for a day or two and realize they have nothing to show for it but expensive leads, and probably no sales.
Well Here’s the truth about FB Ads…..
If you don’t have clarity on your NICHE, OFFER, & RESULT.
Expect to make a deposit into Mark Zuckerberg's bank account with nothing to show for it.
Here’s the thing about Facebook Ads it's more of a scaling machine for Offers with a strong proof of concept.
You probably shouldn’t invest in paid traffic until you have 100% CLARITY on these three things in your business.
Niche
Who does your business serve? The more specific the better.
If you think that you just serve everyone that needs to feel better good luck taking that to the ads and producing results.
Your niche is too broad and it would be difficult for the algorithm to find the people who will be interested in your offer.
You want to be crystal clear on who it is that your offer helps.
So for example, if you’re a cosmetic surgeon that offers emsculpt as your most profitable service. The ad should not be about general services offer. Same concept for every business.
Now having solid calairty on aniche. That can produce results.
Offer
How does your practice do help patients get to where they want to be?
Your offer simply isn’t just the the service.
Your service is a vehicle needed to take a patient to their desired destination.
If your offer isn’t proven organically I would probably stay away from using Facebook ads.
Unless you have thousands of dollars in the bank to use on testing to see what will work.
This is where hiring an Agency comes in handy.
Result
What was the thing that the person hired you to help them do?
This is probably the most important thing when it comes to scaling successful campaigns.
You can have the perfect niche and the perfect offer, but if you aren’t aren't getting sales, something is missing. Once you figure it out sales will explode.
The market will soon catch wind, and you’ll see nothing but hate in the comments of your ads.
You will see that the tactical side of Facebook ads becomes less important, and all you need to do is just get your message in front of the masses to see exponential results.
Once you have clarity on these three aspects of your business, you will see that Facebook will become your playground.
You’ll be able to predictably grow your business with ease.
