JSP Web Services

03/04/2022

Check out this case study to learn how we got an E-Commerce client a 207% increase in conversions!

At a glance stats:

207% increase in conversions
231% increase in conversion value
19% increase in ROAS
11% decrease in cost per conversion

Seat Doctors is a husband and wife team of leather repair professionals. They custom make leather dye in their shop, with experience in a variety of avenues - cars, boats, airplanes, and furniture. They specialize in making VIN matched dye for your vehicle. This gives them an unmatched ability to ma...

03/04/2022

Check out this case study we wrote about a website build for a small business.

They decided they needed a website for their growing business, to help get them in front of potential customers and collect leads.

09/27/2021

I love caffeine, especially when I'm writing, but i hate the taste of coffee.

What's your go to caffeine boost when you're trying to get work done? Drop a comment and let me know!

For me, it's usually either an energy drink from or
Blue raspberry Ignite mix.

09/24/2021

New Article: Why List Your Products On Google Shopping?

Let's be honest, everyone wants more visibility for their store. By listing your products, it gives you another chance to be in front of a customer when they are looking for your products.

08/31/2021

I want to hear from you:

What is the hardest part of managing your own Google Ads account? What do you have questions about?

Leave it in the comments below. I’d love to help out and answer your questions!

08/30/2021

Google Ads tip of the day:

Don't forget to check the search terms report for new keywords.

Find some search terms that have conversions or seem like they would, and plug them into the keyword planner to see if they have enough monthly search volume to bid on.

If so, add them into the appropriate ad group.

This will help keep your account growing over time.

Feel free to reach out to me if you have any questions!

08/27/2021

More isn't always better.

What do I mean by that?

Managing Google Ads yourself can be overwhelming. So try to keep it simple.

Focus on one area with a couple keywords. Don’t bid on every keyword you can find that’s related to your product/ service.

Don’t spread your budget too thin. Focus your budget on one area and get it running smoothly.

Understand this takes time. Don’t change up processes too quickly-Google needs time to learn and optimize. Sit back and only make adjustments when absolutely necessary.

Want more advice? Check out this link to my article:

With more and more of our daily lives being moved online, digital marketing is becoming vastly more important for small businesses. Things like having a good website and a presence on social media are no longer optional, but necessary for success.

08/26/2021

Google Ads tip of the day:

Check your search terms report.

Why?

Often, people see ads for search terms that aren't relevant to your business. When these people click it wastes your budget.

How do you fix this?

Add these terms in as negative keywords and you’ll reduce your wasted ad spend.

Make sure to Like this post if you want more Google Ads Tips!

08/25/2021

Is your "to-do" list making you less productive?

If you're like me, you make a list and put 20 things on it. That's actually counterproductive.

Why?

Less is accomplished if your list is overwhelming. You may struggle with trying to find where to start or even when to stop!

How you can change it:

Keep your list at 3-5 items per day.

This forces you to prioritize and focus on what's most important. This makes a huge difference.

Try it out.

Let me know what you do to stay productive in the comments below.

08/18/2021

Excited to announce that J. Peppers PPC has officially qualified for the Google Partner program!

This means we are in an even better position to help our clients (current and future) reach their goals.

If you would like to talk about how you can reach your business and advertising goals using Google Ads, feel free to reach out today!

https://jpeppersppc.com/contact

https://www.google.com/partners/agency?id=5350622339

Need help with building, maintaining, or growing a Google Ads campaign? Reach out today and find out how I can help you reach your goals!

04/12/2021

Super interesting read:

It's time to rethink the role of the PPC keyword based on changes in user search behavior.

04/01/2021

Wondering if Pay Per Click is worth it? Consider these 2 reasons why it is:

High search volume, with numbers reaching into the billions of searches per day.

High relevancy, your ads are shown to people looking for what you sell when they're ready to buy it.

Really, if you have an ecommerce site but aren't running PPC ads you're probably missing out on sales that should be yours!