06/11/2026
Agriculture has a visibility problem.
Not because farmers aren't working hard.
Not because agriculture isn't interesting.
Because fewer people than ever have a direct connection to where their food, fuel, and fiber come from.
Over the last few years, I've had the opportunity to speak with farmers, tourism leaders, economic developers, students, educators, and agricultural organizations across the country about a question I think matters more than ever:
How do we help the next generation discover agriculture?
That's one of the reasons I launched Raising the Barn.
What started as a podcast has evolved into workshops, conference presentations, and conversations focused on helping farms, agricultural organizations, tourism partners, and rural communities better connect with today's consumers.
Through Raising the Barn, I've had the opportunity to speak on topics including:
🌱 Agritourism and destination marketing
📱 How social media is changing the way consumers discover agriculture
đźšś Building demand for local farms and food systems
🎙 Storytelling that connects farmers and consumers
🌾 Cultivating repeat customers through experiences, not just products
👩‍🌾 The next generation customer challenge facing agriculture
I've been grateful to share these conversations with organizations including:
• SC Christmas Tree Association
• Leadership York County Small Business Therapy
• SC Farmer Resource Rodeo
• Clemson Extension Annie’s Project Retreat
• Blackstock SC Farmer & Agribusiness Association Meeting
• Kansas Food Business Start-Up Summit
• Georgia Grown Conference
• North American Agricultural Marketing Officials (NAAMO) Conference
• SC New & Beginning Farmer Program Advanced Workshop
As I begin planning for Fall 2026 and Spring 2027, I'm opening my speaking calendar for conferences, workshops, Farm Bureau events, tourism organizations, economic development groups, commodity associations, and agricultural leadership programs.
The future of agriculture depends on more than who farms next.
It also depends on who understands, values, visits, supports, and buys from agriculture next.
Email [email protected] or send me a message if you'd like to learn more.