04/28/2022
Maximizing word-of-mouth marketing is not a mystery.
In fact, we uncovered OVER 300 new opportunities in 1 week with my most recent client.
True, these leads still need to be vetted, sifted, and sorted, yet that will be her work this week vs. running expensive campaigns to landing pages that do not convert, having poor fit demo calls, or posting on social media hoping for the best.
As part of the Marketing Madness Cure, we used a collaboration playbook to activate her army of amplifiers so that she could easily find her helpers; here is the recipe:
1) We created a compelling and exciting personalized value statement designed to EXCITE others to share her message with their respective networks so that others speak her name in rooms that she did not even realize existed.
2) Next, we shared this revised wording with a few people at a time just to temperature check if the message even resonates.
3) This now tested and proven message is going out to specific groups of people in a controlled way, regularly so that nurturing and follow-up won't take over her life and delivery of client work.
Early results look like this, again, we had our 7-day touch base call JUST this week:
✅ A referral to a construction firm that has a budget for her offer
✅ Service providers setting up referral partnerships
✅ Introductions to centers of influence that already have access to people who are problem aware and have a history of investing in resolving problems she solves
The moral of the story, accelerating word of mouth marketing ( or any other type of marketing), does NOT have to take months.
If you are curious about what a similar effort might look like for yourself or your team, DM me the phrase "find helpers."
I will then send you a link to apply for an opportunity to discuss your 2022 goals around doing LESS marketing and making MORE of an impact!