AdXPress Imprints - Promotional Products & Advertising Specialties

Custom imprinted advertising specialty products. Promote your business, organization or special event with unique give-aways, executive gifts, corporate premiums, and special events souvenirs. WHAT ARE PROMOTIONAL PRODUCTS? ===> Items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. PROMOTIONAL PRODUCTS: Key To Integrated Marketing Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases (up to 44%). The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.* REACH: • Of an audience consisting of the average American consumer, (44%) reported receiving a promotional product in the last 24 months. • What’s more, 90.4% reported either currently owning or possessing a promotional product received within the last 24 months. RECALL: • 89% of consumers surveyed could recall the name of the advertiser on a promotional product they received in the past 24 months • 76.2% could recall the advertiser, the message and the promotional product received RESPONSE: • 83% of respondents like receiving a promotional product with an advertising message • 48% would like to receive promotional products more often • 69% generally keep the promotional product if they have a use for it • 36% generally give the product to others if they have no use for it–ensuring additional exposure for the advertiser • 35% generally keep the product if they like the advertiser

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