Amp Social

01/08/2020

Happy new year from all of us at Amp Social. Here is to a great new decade!

04/30/2019

"Give an influencer no guidelines to work with, and she could come up with something that doesn’t make sense with your brand; give her too many, and her post might sound like it’s straight from a marketer’s mouth."

Have you ever invested in something, only to realize later that you didn’t do your homework? That’s the position many……

03/28/2019

"Even if influencers readily accept the assignment and receive your products or monetary payment in exchange for a post or blog feature, they may not invest sufficient time or effort to truly understand what you’re all about."

Don’t roll out the red carpet for influencers who won’t influence right

03/14/2019

"51% of people say they’d be more likely to continue engaging with and/or purchasing from a brand if it shared their photo, video or post throughout its marketing."

Struggling to maintain your social media referral traffic as algorithm shifts reduce the effectiveness of your approach? Check out these tips. 

02/21/2019

"Gen Z’s buying power, after all, already exceeds $500 billion, and this number will only continue to grow as more members of this cohort reach adulthood. "

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?

02/07/2019

"Because we’re social creatures, people trust their tribe of family, friends, coworkers, etc. If they tell you they’re using a product they love, you’re much more likely to adopt it."

Micro-influencers offer an opportunity to grab consumer attention in a seemingly more genuine way.

01/16/2019

"Authenticity will continue to be key as marketers engage with legitimate influencers and promote content using rules set forth by the FTC."

Influence is the new currency. Think of all the times you’ve heard about a company, product or service from someone you know and trust. That exposure later grew into consideration, and then eventually conversion. That’s influence. Today, the circle of influence has widened beyond just friends an...

01/09/2019

"Video is twice as effective in driving sales as text-based ads across social media. "

Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s explosive growth owes much to the parallel rise of mobile, its widespread adoption signals ...

12/13/2018

"The majority of social media influencers (80 percent) say that Instagram is their primary platform for branded posts."

Working with content creators and social media users with large followings is continuing to be a popular part of PR and marketing pros’ campaigns, but Snapchat might soon lose out.

12/06/2018

Check out the top five digital marketing trends to watch for next year!

Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing.

11/15/2018

Understand how influencers truly work and media strategies to help grow your business!

From working with influencers to the concept of "working" and "non-working dollars," our attendees challenged content conventions.

11/07/2018

“We want to bridge the gap between the professional and the everyday person, and reach out to younger generations.”

Canon is doing more influencer marketing than it ever has, but the company has found there are challenges to doing it all in-house.