NEVA Marketing

05/01/2020

Is anyone else tired of seeing the disingenuous "we are all in this together, we are here for you" campaigns from ?

Those that actually do good will be remembered during this time.

04/10/2020

Who else is getting spammed by businesses right now?

-19

04/08/2020

-19 has fundamentally changed the way businesses should approach to their customers. and should NOT focus on selling and should align with with the current consumer psychology of the crisis.

The psychology of marketing has been upended by the coronavirus crisis. Here's what you need to do to adjust right now. The psychology of marketing has been upended by the coronavirus crisis. Here's what you need to do to adjust right now.

04/06/2020

The best thing you can do to help sustain your business during -19 is to continuously engage with your customers. Here are 25 tips and tricks to help make this happen.

You may need to reach out to customers in multiple ways to really get important messages across. Here are 25 tips on how to stay in touch with customers.

04/02/2020

UGC can be a huge asset to content marketers if leveraged properly. Smart marketers have recognized UGC as hot, with good reason. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.
Here are six other benefits of UGC:

1️⃣Take Advantage of Content Curation

2️⃣Boost Social Media Reach and Growth

3️⃣Get SEO Perks

4️⃣Gain Audience Insights

5️⃣ Find Unique Content

6️⃣Increase Personalization

04/01/2020

It’s easy to get overwhelmed with the number of social channels to manage. Content calendars serve as the framework for what your business plans to share and promote across all marketing channels. A well thought out and organized social media calendar can help to define your content themes and posting cadences to match each social platform’s audience and objective. Planning and time-batching you content in advance also saves time and promotes efficiency. Here are a few great tools that can help you:

🗨️Sprout Social helps you understand your audience and engage your online community through content planning and demographic listening features, as well as an analytical tool to help improve your social media presence. Sprout Social’s focus is on ROI and optimization of your social content for long-term added value.

🗨️HootSuite. One of the most popular content scheduling programs, Hootsuite offers a robust platform for organizing content.

🗨️Zoho Social allows you to create a publishing calendar with drag and drop options so you can easily reschedule and manage your content pipeline. They also offer a collaborative tool so you can share your content with your team or clients.

03/30/2020

With remote working on the rise, leaders need to adapt to the new way of working and keep their tem engaged and productive. A great read if you currently work or want to work remotely.

Leaders, both new and tenured, need to continue honing their virtual leadership skills so each team member feels valued and motivated.

03/26/2020

Is this even English?

03/25/2020

Contrary to popular belief, email is not dead. With a potential return on investment of up to 4400%, email marketing remains the best way to attract and retain customers. Still don't believe us? Here's some eye-opening stats:

📈For the “Big 3” of social media (Facebook, Instagram, and Twitter), the engagement rate isn’t even 0.6%. Compare that to email’s average open rate of 22.86% and even its click-through rate of 3.71%.

📈Email makes money. For every $1 you spend on email marketing, you can expect an average return of $38.

📈61 percent of consumers enjoy receiving promotional emails weekly. 38 percent would like emails to come even more frequently.

📈88 percent of smartphone users actively check email on their phones. This makes it more popular than any other app for both iPhones and Androids.

Do you have an email marketing strategy? If not, you might want to consider investing in one. There is no question that email communication is not going anywhere anytime soon.

03/24/2020

The better ROI is in focusing on building loyalty with your existing customers vs. trying to acquire new ones.

Customer retention vs acquisition, which is more important? A new survey reveals that your answer relies a lot on your business model. Here's why.

03/23/2020

To increase the motivation and performance of your team, focus on developing strengths, not weaknesses.

Strength-based approaches can be a powerful tool for increasing motivation and performance.

03/19/2020

Even the cookies can track down Waldo 😜!