Affect Agency

Affect Agency Best Performance Marketing Agency. https://affectgroup.com/ Our company is grateful for the high level of service and expertise provided.

Affect Group is a growth marketing agency where we build results-based relationships with our clients, by bringing together high class experts and unique performance workflow. We are a team of growth marketing experts, content creators and data analysts with 18 years of experience, working with leading brands like Coca-Cola, Mercedes Benz, PepsiCo, Volvo, KIA, Jacobs, Pernod Ricard, and many other

s. We know how to growth-hack Google AdWords, Facebook Advertising, Conversion Rate Optimization and Analytics to bring maximum value. That is why we are confident to pitch and to offer revenue sharing model for our clients.

“Affect agency has been our partner for over 6 years. The team has launched the project in a very short time. Thanks high competence of the specialists assigned to the projects, results of the campaigns exceeded the planned KPIs”
KIA

09/03/2026

What to turn off in your Google Ads campaign if you don’t want Google to create any AI generated assets (texts, images, videos, etc.)

08/30/2026

Facebook advertising doesn’t work for every brand. And the reason is pretty simple.

For Meta to learn and get better at finding your customers, it needs data from your website about who actually bought. Then it can analyze those buyers and find more people like them.

If a brand gets 200 sales a week, Meta has plenty of data to learn from and optimize.

But if it’s an expensive or niche brand getting only 2 sales a week, Meta simply doesn’t have enough data to learn from — and that’s when it “doesn’t work.”

08/28/2026

Google and Meta took opposite roads with AI.

When you choose to go with AI Max, Google shows you transparently everything it has created and lets you veto; Meta with its Advantage+ asks you to trust it and doesn’t explain anything.

Both platform have first party data, so they can definitely find your buyers. And they both try to homogenize all the ad campaigns because the fewer unique tactics the algorithm sees, the easier it learns what works, and the better it optimizes for the majority of advertisers. But of course there’s a catch - “better for the majority of advertisers” means that automation will help about 70% of advertisers, which leaves a 30% chance your account is the one where you have go against every recommendation.

So with Google you gotta do weekly review of what its AI created. On Meta the most important work is before launch: you need to create several radically different creative concepts to have several entry points into different audiences.

Spending serious money on ads? DM “AUDIT” - free AI-powered audit, we’ll show what the platforms’ AI did in your account.

What To Check Before Launching a Meta Lead gen CampaignWith Meta, there are dozens of small things you need to check: ca...
08/27/2026

What To Check Before Launching a Meta Lead gen Campaign

With Meta, there are dozens of small things you need to check: campaign settings, tracking, audiences, optimization, lead forms. If you skip one - you’ll burn the budget.

We’ve put together an interactive checklist with 118 checkboxes to make your life easier.

Comment “LEADS” and I’ll DM you the checklist.

08/27/2026

“We don’t turn on Google’s AI features - who knows what it’ll create.”

I hear this a lot. But here’s the thing: target CPA and target ROAS ARE Google’s AI - you set the goal and let it find the way.

Google has first-party data none of us will ever have. In one of our accounts, half of the 6,000 keywords were created by Google’s AI - including ones we’d never invent - that bring sales daily.

The recipe: use Google’s unique data. But check weekly - switch off the junk, keep the gems.

Follow for digital marketing explained in plain English - the parts that matter for your business.

08/20/2026

84% OF BRANDS ARE IGNORED.
YOUR AI CONTENT COULD BE NEXT.

AI tools are incredible - but they shouldn’t be your starting point.
Before opening ChatGPT, Midjourney, or any other AI tool, you need to deeply understand your audience:

What do they want?
What do they fear?
How does your product help them?
What will make them stop and care?

AI can help you test more hooks, explore creative directions, produce content faster, and scale best ideas.
But it can’t replace genuine audience insight or a powerful creative concept.

Only a big creative idea makes people WANT your brand.
Save this before planning your next AI-powered campaign!

Every time I receive the invitation to judge Effie United States, I feel that all these years of building an agency in t...
08/18/2026

Every time I receive the invitation to judge Effie United States, I feel that all these years of building an agency in the world’s most competitive market has been worth it.

Thank you, Effie, for the trust. I’m proud to contribute to the industry I love.
And what an incredible opportunity it is to learn from the best marketing work from around the world!

Beautiful is not the same as what makes people click “buy”.This Mejuri ad is polished and on-brand. But from a paid-soci...
08/15/2026

Beautiful is not the same as what makes people click “buy”.

This Mejuri ad is polished and on-brand. But from a paid-social perspective, it leaves several important questions unanswered:
• What will it look like on me?
• What does it cost?
• Why should I trust the claim?
• Why should I click now?

The fix: show the product at real scale, show its price, add reviews, add an offer.

This is the first post in CREATIVE BREAKDOWN - a series where we examine what may be limiting a brand’s paid creative and show what we would do instead.

Important: this is an independent educational analysis based only on the ads shown. We don’t have access to Mejuri’s campaign objectives or performance data.

Which brand should we break down next?

08/10/2026

Reddit is selling its AI tools built on its 25 billion conversations. And ou can mine that gold manually, today, for free.
One hour in the threads where your buyers argue gives you ad copy in their language, their objection list, and your real competitives list.
We always run this before producing creative materials!

Follow me for digital marketing explained in plain English - the parts that matter for your business.

08/08/2026

Cannes 2026 in one sentence: platforms sold AI as the new normal, agencies and consultants demanded proof of value - and the second camp is winning the argument. We built our own AI tool, so this isn’t skepticism, but I believe it’s important to separate the speed and real results.

Follow for digital marketing explained in plain English - the parts that matter for your business.

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1401 21st Street
Sacramento, CA
95811

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+13106288520

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