09/13/2022
And so, we had the task - to promote the site of selling doors with the help of Yandex Direct. 📈😱📈
For a start - we figured out what is wrong with what was already there. The client at that time already there were several advertising campaigns and a poorly optimized website. Below I will briefly describe what we did and how it helped our client.
SPOILER😳
Sales increased 4.2 times, and the cost of advertising campaign decreased doubly!💰
🟣The first action that increased sales more than 3 times - we did so that the advertisement shows not only the main page, but also the categories with goods. Under them we specially wrote a lot of requests,
text and headers for contextual advertising. It was more than 64 thousand announcement.
🟣Our advertising campaigns were strictly divided into districts of Saint Petersburg, the titles and texts were the name of central streets, districts and subway stations.
This has allowed us to create something like this: Interior doors with
installation. We will deliver to Narva station district for free». Customers
living near the metro station Narvskaya understood what to look for further meaning
No, and ordering faster.
🟣 We decided to open real estate maps
Yandex and Tsiana, made a sample of new buildings in expensive residential complexes. We had a segment for the sale of doors of middle and luxury. Created an audience in Yandex Direkte and set there a rising coefficient and we in these areas were the first in issuing a search engine for the luxury segment.
🟣We had technical restrictions that the customer already had and
had a limited budget. Initially, the site was loaded for a long time and the mobile version of the site was very uncomfortable from the point of view of the interface so we just put the lowering factors for showing on mobile devices, which allowed to greatly reduce the advertising budget. This was done by the fact that the statistics showed us a high percentage of abandonment of the site on mobile devices.
After successful cooperation with us, our client acquired context settings from us advertising also in Google Ads.😎
