Marketing Doer Co.

05/21/2019

03/30/2019

The best paid sectors and the persistent pay gap: What 20 years of Salary Survey data reveals

The marketing industry has changed significantly since Marketing Week launched its Career and Salary Survey in 1998, but when it comes to the best (and worst) paid sectors and equal pay, the results are fairly consistent.

03/30/2019

5 Tips for Creating Clickable Posts Your Audience Will Want to Share

Using the right images is key to maximizing the performance of your social media posts. Here are some tips. 

03/29/2019

Mark Ritson: Don’t just stand for something, stand against your competitors

There are two ways to position a brand - 'about' something and 'versus' something - and the most powerful examples of positioning do both.

03/28/2019

3 Key Factors Driving New Retail Branch Strategies in Banking

Financial institutions must be more selective when opening a new branches. That means picking the right sites in the right markets.

03/26/2019

Why a Fortune 500 company is empowering farmers to embrace sustainable agriculture

Land O’Lakes SUSTAIN has a dedicated innovation team that’s exploring unseen potential for farmers, looking for new value in sustainable agriculture.

03/26/2019

How to Write a LinkedIn Recommendation in 2018 [Quick Tip]

Do you get writer's block when drafting LinkedIn recommendations? This 2018 template should set you up to write an excellent letter (it even works for recommending your manager).

03/25/2019

How to Start a Competitive Analysis

A marketer's guide to discovering your competitors' strengths and weaknesses.

03/24/2019

PFM 2.0: Reigniting The Personal Financial Management Revolution in Banking

Thanks to the power of data analytics and AI, banking providers can now leverage personal financial management tools in new ways.

03/23/2019

The stereotypical big-agency mentality - Ogilvy’s rebrand reveals an ad industry in confusion

Agencies, like brands, need consistency. Agencies used to have access to the C-suite within brands but that's no longer the case. It’s time for agency leaders to step up and rebuild agency C-suite relevance again.

03/23/2019

7 Pillar Page Examples to Get You Started With Your Own

Learn what a pillar page is, see how it relates to your content strategy, and check out some of the best pillar page examples that are online today.